WAVV

WAVV (101.1 MHz "Wave 101.1 FM") is a commercial FM radio station licensed to Naples Park, Florida. It serves Lee and Collier Counties, including the Fort Myers-Naples radio market. WAVV is owned by Alpine Broadcasting and it airs a soft adult contemporary radio format.

WAVV
CityNaples Park, Florida
Broadcast areaLee and Collier Counties
BrandingWAVV 101.1
SloganFM/HD1: Relaxing Favorites
HD2: The Second Wave
Frequency101.1 MHz (HD Radio)
First air dateMay 30, 1987
FormatFM/HD1: Soft adult contemporary
HD2: Easy listening
ERP100,000 watts
HAAT298.9 meters (981 ft)
ClassC1
Facility ID1154
Call sign meaningWAVe V
AffiliationsUSA Radio News
OwnerAlpine Broadcasting
WebcastFM/HD1: Relaxing Favorites Listen Live
Websitewavv101.fm

WAVV has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered stations. The transmitter is off Benton Road in the Rural Estates neighborhood of Naples.[1] WAVV broadcasts in the HD Radio hybrid format.

History

In the 1980s, Naples resident Norman Alpert received a construction permit from the Federal Communications Commission to build a new FM station in Southwest Florida. On May 30, 1987, WAVV signed on the air.[2] The station's original city of license was Marco. The studios were on Tamiami Trail East in Naples.

A satellite office was set up in Fort Myers on Colonial Boulevard, later moving to Royal Palm Square, and then to South Tamiami Trail. Around 2008, WAVV changed its city of license, now listed as Naples Park, Florida.[3]

WAVV's playlist was a 50/50 mix of middle of the road vocals and instrumental cover songs. It carries USA Radio News at the beginning of some hours. Weather forecasts come from Fort Myers' NBC Network affiliate, WBBH-TV. WAVV's website says it has been the most listened-to radio station in Southwest Florida for nearly a quarter century.

WAVV is the only locally owned independent commercial FM radio station in Southwest Florida and was one of the last in the U.S. to broadcast an easy listening format. The station is still owned and operated by the Alpert Family, with Donna Alpert named Chief Financial Officer in the early 2000s.[4] Effective March 2, 2009, WAVV ceased streaming live on the internet. Streaming returned in June 2011. WAVV began broadcasting using HD radio technology in May 2008. Effective August 15, 2013, WAVV again ceased streaming, but in 2019 the stream returned.

In May 2016, WAVV began broadcasting a locally programmed "Good Time Oldies" format on its HD2 subchannel, called The Second Wave.

In December 2019, WAVV changed its slogan to "Relaxing Favorites" and shifted format to soft adult contemporary.[5] The previous format moved to HD2, replacing Good Time Oldies.

In late January 2020, WAVV stopped streaming The Second Wave (HD2).

References
  1. Radio-Locator.com/WAVV
  2. Broadcasting Yearbook 1989 page B-64
  3. Broadcasting & Cable Yearbook 2009 page D-142
  4. Broadcasting & Cable Yearbook 2010 page D-145
  5. Venta, Lance (December 16, 2019). "WAVV Evolves To Soft AC". radioinsight. Retrieved December 16, 2019.

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