WAVK

WAVK (97.7 FM) is a radio station temporarily broadcasting a Sports format. Licensed to Marathon, Florida, USA, the station serves the Florida Keys. The station is currently owned by Robert Holladay, through licensee Florida Keys Media, LLC, and features programming from Cumulus Media Networks.[2]

WAVK
CityMarathon, Florida
Broadcast areaFlorida Keys area
Branding97.7 The Zone
SloganHome of the Conchs
Frequency97.7 MHz
First air date1995-03-03 (as WDUC)
FormatSports
ERP100,000 watts
HAAT168 meters
ClassC1
Facility ID23294
Transmitter coordinates24°39′38.40″N 81°25′9.70″W
Former call signsWDUC (1995-1995)
WKTS (1995-1999)
WWWK (1999-2003)
AffiliationsCumulus Media Networks
Florida Panthers[1]
OwnerRobert Holladay
(Florida Keys Media, LLC)
Sister stationsWAIL, WCTH, WFKZ, WEOW, WCNK, WWUS, WKWF
WebcastListen Live (via TuneIn)
Website97.7 MY FM
(Temporary format:
97.7 The Zone)

History

The station went on the air as WDUC on 1995-03-03. On 1995-11-03, the station changed its call sign to WKTS, on 1999-09-09 to WWWK, and on 2003-10-23 to the current WAVK.[3] The first real format of WWWK was pure dance music as "K97", before flipping to hot AC "Wave".

In August 2013, Gamma Broadcasting, LLC reached a deal to sell its Florida Keys stations (including WAVK) to Florida Keys Media, LLC (a company controlled by Robert H. Holladay).[4] At a price of $475,000, the sale of WAVK was consummated on July 1, 2014.

On March 30, 2020, WAVK temporarily dropped its Hot AC format for Sports as, 97.7 The Zone. The reason being that sister station 1600 AM WKWF is having repairs done to its transmitter and it can no longer broadcast for the time being so its format as temporarily moved here.[5]

References


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