Vividh Bharati

The Vividh Bharati Service (VBS) of All India Radio was conceptualized to combat Radio Ceylon in 1957.[1] Vividh Bharati radio channel was launched on 3 October 1957.

Broadcast areaIndia
Worldwide
Sloganदेश की सुरीली धड़कन
FormatMusic Radio
Language(s)Hindi
Power100 kW
Call sign meaningVariety in Lifestyle
OperatorAIR Mumbai
OwnerAll India Radio
Sister stations
Webcastwww.allindiaradio.gov.in
Websitewww.allindiaradio.gov.in

All these programmes are produced centrally at Vividh Bharati Service, Borivali, Mumbai and up-linked to the satellite. 40 Vividh Bharati stations across the country down-link these programmes through captive earth stations provided at each of these AIR stations. Some local programme windows are also provided at these stations to give regional flavour to the listeners. These 40 Vividh Bharati stations are known as Commercial Broadcasting Service Stations and are located at major cities covering 97% of the Indian population.

Over the years a number prominent people from Hindi cinema have lent their voice to the channel, including, Lata Mangeshkar and actors Raaj Kumar and Amitabh Bachchan, who worked as a radio broadcaster in his early career, many celebrities take part in the popular show Vishesh Jaimala to encourage Indian Army and BSF soldiers. Today its archives which started the record of film, Yehudi Ki Beti in 1933, has 22,000 ghazals, geets and Hindi film songs.[2] The station celebrated its golden anniversary on 2 October 2007.[3]

History

Commercials were introduced initially in the Vividh Bharati Service in 1967 on an experimental basis. Realising the role of advertising in accelerating the social and material progress of the country, commercials were extended to primary channels including FM and local radio stations MW 1 KW in a phased manner. Advertising on radio is not only cost effective to the advertisers but also has the potential to reach rural areas where no other mass media has succeeded in making any tangible dent.

Content

The service provides entertainment for nearly 15 to 17 hours a day. It presents a mix of film music, skits, short plays and interactive programmes, Some of the old popular programmes of Vividh Bharati are 'Sangeet Sarita', 'Bhule Bisre Geet', Hawa Mahal, 'Jaimala', 'Inse Miliye', 'Chhaya Geet' etc., are still distinctly recognized by the listeners. From time to time new programmes were introduced like 'Bioscope Ke Batein', 'Sargam Ke Sitare', 'Celluloid Ke Sitare', 'Sehatnama', ' Hello Farmaish', ' Sakhi Saheli' and ' Aaj Ke Phankaar'.

Programmes
  • Hawa Mahal
  • Aaj Ke Fankar
  • Pitara
  • Jaimala
  • Chitralok : Gane Naye Jamane Ke
  • Hit Superhit
  • Vividh
  • Indradhanush
  • Triveni
  • Sangeet Sarita
  • Sakhi Saheli
  • Natyatarang
  • Inse miliye
  • Chhaya Geet
  • Aap Ki Farmaish
  • Zarokha
  • SMS Ke Bahane VBS Ke Tarane
  • Geet Gata Chal
  • Music Mix Masala
  • Bhule Bisare Geet
  • Tere Sur Aur Mere Geet
  • Vandan Vaar
  • Saandh Geet
  • Manchahe Geet
  • Sadabahar Nagame
  • Gane Suhane
  • Film Ek Gane Anek
  • Raat Ke Bahane SMS Gane
  • Raat Ke Humsafar
  • Non Stop Express
  • Jago Subah Ho Gayi [4]

See also
  • Radio Kashmir

References
  1. Vividh Bharati and Commercial Service All India Radio.
  2. "Go gaga with Vividh Bharati's golden year". CNN-IBN. 3 October 2007.
  3. "Vividh Bharati: Connecting a nation with music and memories for 50 yrs". Indian Express. 3 October 2007.
  4. "Schedule (FPC) of Vividh Bharati". NitinKawthankar.BlogSpot.
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