Vitaya

Vitaya is a Flemish television station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000. Vitaya can be seen on Flemish cable and satellite services. The station is part of DPG Media (formerly Medialaan, VMMa and VTM)

Vitaya
Launched	25 August 2000
Owned by	DPG Media
Audience share	2.07% (2008, [1])
Country	Belgium
Website	www.vitaya.be
Availability
Satellite
TV Vlaanderen	Channel 7
Astra 1L 19.2° east	12.670V, 22.0, 5/6
TéléSAT	Channel 606
Cable
Telenet TV (Flanders)	Channel 7
Telenet TV (Brussels)	Channel 106
Voo (Brussels)	Channel 156
IPTV
Proximus TV (Flanders)	Channel 7
Proximus TV (Wallonia & Brussels)	Channel 257
Scarlet (Flanders)	Channel 7
Scarlet (Wallonia & Brussels)	Channel 226

Vitaya began as a niche station with seven blocks of programming:

• Eet-Wijzer
• Gemengde Gevoelens
• Spiegelbeeld
• Vrije Tijd
• Wonen
• Kinderen
• Vitali-Tijd.

In 2003 the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show and a fitness show.

Vitaya profiles itself as a lifestyle station and is oriented at the following subjects: happiness, health, good food, the family, gardening and interior design, fashion, leisure and travel, lifestyle and human interest.

Because of the launch of the SBS station Vijf with a similar profile, Vitaya received some competition.[2] Vitaya started to show more foreign productions and produced more own programs and thereby drastically expanded the broadcasting time. In that way the station was able to keep on growing and end 2005 in the green.