Vio (drink)

Vio is a beverage produced by The Coca-Cola Company consisting of milk with flavored carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.[1]

Vio
TypeMilk
ManufacturerThe Coca-Cola Company
Country of originUnited States
Introduced2009
ColourWhite

The drink was tested on the American market in 2009 but failed to find broad appeal although as of 2010 it was still produced in limited quantities.[2] In 2016, Coca-Cola India launched a non-carbonated flavored milk product also named Vio.[3] The Coca-Cola Company sells a similar product in Japan called Qoo.[4]

Time magazine included Vio in its 50 Worst Inventions list published in 2010 and in its Top 10 Bad Beverage Ideas list.[2][5]

Relaunch

In 2020, The Coca-Cola Company has launched regional beverage Spiced Buttermilk under its VIO brand in India[6][7][8].

References
  1. Meikle, James (2009-07-27). "Coca-Cola trials sweet, fizzy, milky 'vibrancy' drink in three US cities". The Guardian. Retrieved 2017-09-11.
  2. Fletcher, Dan (2010-05-27). "Vio - The 50 Worst Inventions". Time. Retrieved 2017-09-11.
  3. "Coca-Cola India launches Ready-To-Drink flavoured milk offering-VIO". coca-colaindia.com. 2016-02-04. Retrieved 2018-09-16.
  4. Bonisteel, Sara (2009-07-28). "Vio -- A New Fizzy Milk Drink from Coca-Cola". Slashfood. AOL. Archived from the original on 2009-08-01. Retrieved 2017-09-11.
  5. "Vio - Top 10 Bad Beverage Ideas". Time. Retrieved 2017-09-11.
  6. "Milk it! Coca Cola plans to re-enter dairy business with Vio brand". Moneycontrol. Retrieved 2020-06-17.
  7. "Coca-Cola's spiced buttermilk to take on Amul, Mother Dairy, as Coke maker pushes Indian beverages". The Financial Express. 2020-06-16. Retrieved 2020-06-17.
  8. "Beat the Heat This Summer With VIO Spiced Buttermilk a Refreshing New Product From Coca-Cola India". The Week. Retrieved 2020-06-17.
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