Usher VIP

Usher VIP is a men's fragrance promoted by Usher, created with perfumer Harry Fremont and Elizabeth Arden. This is the fifth fragrance from Usher, and went on sale in 2009.

Usher VIP
Fragrance by
TypeMen's fragrance
Notestangerine, bergamot, kumquat, nutmeg, violet leaf, lotus flower, saffron, vetiver, oakmoss and suede.
LabelElizabeth Arden
TaglineThe new scent for men.
PredecessorUsher He and Usher She

Background

Usher, described it as the gentlemen’s scent, that would appeal to women,." [1][2] He described the fragrance is intended to be elegant, confident and sexy. The fragrance would have top notes, middle notes and bottom notes.[3]

Promotion

To promote the fragrance a commercial was filmed in the French Riviera with director Pierre Morel. The commercial featured Usher with a female companion being chased through Monte Carlo by the paparazzi. He also did a photoshoot for the fragrance in Los Angeles at the Sunset Towers, which was shot by photographer Mario Testing. [4]

Products
  • 0.16 oz. mini EDT
  • 1.7 oz Eau De Toilette Spray
  • 3.4 oz Eau De Toilette Spray
  • Hair & Body Wash 200ML
  • 2.5 oz After Shave Soother
  • Deodorant

References
  1. Arden, Elizabeth. "Go Behind the Scenes of Usher's VIP Fragrance Campaign". www.prnewswire.com. Retrieved 2016-07-04.
  2. "Beyonce Goes GaGa For". Retrieved 2016-07-04.
  3. "Usher on LeBron James, his new fragrance, and NYC's tough crowds". Retrieved 2016-07-04.
  4. http://www.drugstorenews.com/article/usher-heads-french-riviera-his-new-fragrance-commercial
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