UIUC College of Media

The College of Media is a college at the University of Illinois at Urbana–Champaign, United States. The college name changed from College of Communications to the College of Media in 2008.

University of Illinois College of Media
MottoLeaders, Independent Thinkers, Innovators, Citizens
TypePublic
Established1927 (School of Journalism); 1946 (Dept. of Advertising); 1948 (College)
DeanDr. Tracy Sulkin
Students1,153[1]
Undergraduates1,082[1]
Postgraduates71[1]
Location
Champaign
,
Illinois
,
United States

40.1056°N 88.2281°W / 40.1056; -88.2281
AffiliationsUniversity of Illinois
Websitewww.media.illinois.edu

The College of Media offers Bachelor of Science degrees in Journalism, Advertising, Media and Cinema Studies, and (jointly with the College of Agricultural, Consumer and Environmental Sciences) Agricultural Communications. Graduate degrees are offered with Master of Science degrees in Journalism and Advertising. A Doctor in Philosophy in Communications and Media is also available.

The U of I College of Media is currently among the top three most selective colleges at the University of Illinois along with the UIUC College of Engineering and the UIUC College of Business, with the median 50% of incoming freshmen scoring between 27–32 on the ACT.

The Department of Advertising—the first such academic department in the country—was established at the University of Illinois in 1959. The department was created by Charles Sandage, known as the "father of advertising education." Like virtually every other advertising program that rose in its shadow, it reflected the structure and functions of the modern advertising agency.[2]

Rankings

College of Media at Illinois is widely regarded as one of the world's top institutions for media education in various rankings. QS World University Rankings[3] ranked its Media Studies program seventh in the world.

The Department of Advertising has been consistently ranked in the top five departments in the country in the past 20 years. Rankings are based on scholarship, and perceptions of peers as well as those of advertising industry personnel.

Advertising students at Illinois prepare for all facets of the consumer communications industry. This is what makes the program unique, and it is what repeatedly places it among the top-ranked programs in the country.

Facilities

The College of Media is primarily housed in Gregory Hall. The Richmond Journalism Teaching Studio is also used for broadcast classes. A degree from the College of Media stresses a strong liberal arts background, so students typically take many different classes in areas such as political science, economics, sociology, philosophy, anthropology, natural science, and history.

College units
  • Department of Agricultural Communication[4]
  • Department of Advertising[5]
  • Department of Journalism[6]
  • Department of Media and Cinema Studies[7]
  • Institute of Communications Research[8]
  • WILL – AM, FM, TV, and online

Campus opportunities

The University of Illinois offers students opportunities to get a sense of working in journalism while in school. The Urbana-Champaign area has Illini Media, which features the Daily Illini, WPGU Radio, the Illio yearbook, Buzz, www.the217.com, and the Technograph, an engineering magazine that comes out four times a year. Richmond Studio also hosts UI-7 and WILL.

Television stations
  • 12 WILL, PBS
  • UI-7, cable TV service

Radio stations
  • 580 AM WILL, public radio
  • 90.9 FM WILL

Notable alumni

Students and alumni have worked for organizations including the Chicago Bears, Chicago White Sox, WGN-TV, Fox TV, Universal Pictures, the Chicago Tribune, the Chicago Sun-Times, the St. Louis Post-Dispatch, Rolling Stone Magazine, CNN, WBBM-TV CBS 2 Chicago, the Champaign News-Gazette, the Associated Press, NBC 5 Chicago, WCIA, WPGU, Illini Media, UI-7, the Big Ten Network, the Chicago Rush, the Chicago Bandits, the Chicago Sky, the Chicago Wolves, the Chicago Storm, the Chicago Slaughter, the Chicago Shamrox, the Northwest Herald, KISS-FM, ESPN Rise magazine, KMOV CBS St. Louis, the NFL Network, and WGN Radio 720.

Pulitzer Prize winners

Broadcasting and journalism

  • Ryan Baker – CBS 2 Chicago sports anchor, B.S. 1991
  • Robin Baumgarten – WGN-TV 9 anchor
  • Steve Bardo – Big Ten Network announcer
  • Jill Carlson – Fox WFLD 32 Chicago sports anchor and reporter
  • Roger Ebert – movie critic and author, B.S. 1964
  • Rob Elgas – NBC 5 Chicago anchor
  • John Foreman – The News-Gazette publisher
  • Donald Heimburger – European Traveler/Heimburger House Publishing Company
  • Paul Ingrassia – journalist, 1993 Pulitzer Prize winner, M.S. 1972
  • Amber Jenne – WCIA 3 reporter and anchor; M.S. Class of 2005
  • Rick Kaplan – journalist, has worked for CNN, ABC, and MSNBC; has won 34 Emmys
  • Will Leitch – sports writer/author; author of three books, including God Save the Fan, a book of essays; an editor of Deadspin
  • Andy Miller – WCIA 3 News Director
  • Eric Olson – Daily Chronicle editor
  • Christina Peluso – Fox WFLD Chicago 32 writer
  • Alex Perez – NBC 5 Chicago reporter
  • Ash-har Quraishi – Chief Investigative Reporter for KCTV; Bureau Chief, CNN Pakistan
  • Jennifer Roscoe – WCIA 3 anchor

Media

Reporting and journalism

Literature

Advertising and marketing

  • Helen Min, B.S. 2005, M.S. 2006 – founding member of Facebook and former Head of Vertical Marketing, Global Business Marketing in Facebook, current head of enterprise marketing at Dropbox[9]

References
  1. "On-Campus Student Enrollment". Retrieved 2015-05-05.
  2. "Illinois College of Media Advertising". Retrieved 2015-05-05.
  3. QS World University Rankings
  4. Department of Agricultural Communication
  5. Department of Advertising
  6. Department of Journalism
  7. Department of Media and Cinema Studies
  8. Institute of Communications Research
  9. Helen Min
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