Transported by Design

Transported by Design was a programme of activities which aimed to raise awareness of the importance of both physical and service design in London’s transport network. The 18-month long campaign showcased how design has helped shape London’s transport system as known today.[1][2]

In October 2015, after two months of public voting, 10 favourite transport design icons were chosen by Londoners.[3][4][5] The winners, selected from among 100 options, were the black cab, the work of Frank Pick, Harry Beck’s original tube map, Baker Street underground station platforms, the roundel, the AEC Routemaster bus, Mark Wallinger’s Labyrinth, the RT type bus, the S-Stock trains and the Westminster Underground Station.[6][7][8]

The programme showcased transport design through exhibitions,[9][10][11] walks,[12] the launch of a new uniform for London Underground in November 2015[13][14] and an even, at Regent Street in July 2016[15][16][17] The programme was sponsored by Exterion Media[18][19]