Toonattik

Toonattik was the flagship children's strand of the British breakfast television station, GMTV (known on-air as CITV at weekends), which ran from 5 February 2005 to December 2010. The strand aired on weekend mornings from 07:25 until GMTV's closedown at 09:25, featuring a selection of both British and imported cartoons, mainly from brands such as Disney, Nickelodeon and Cartoon Network. It was presented by Jamie Rickers and Anna Williamson before being out-vision from May to December 2010.

Toonattik
Presented by2005–2010:
Jamie Rickers,
Anna Williamson
Country of originUnited Kingdom
Original language(s)English
Production
Production location(s)London, England, United Kingdom
Running time120 minutes
(includes adverts)
Production company(s)GMTV (CITV)
Release
Original networkCITV (GMTV)
Original release5 February 2005 –
December 2010
Chronology
Preceded byDiggit/Diggin'It
(1998–2005) & Up On the Roof
(2002–2005)
Followed byScrambled! (2014–)
Related showsAction Stations! (2006–2010),
The Fluffy Club (2008–2010)

History

Toonattik launched on 5 February 2005 as the new children's weekend morning slot on GMTV, featuring a mix of imported cartoons for ages 4–12. The slot was originally split into two, with the first half featuring pre-school programming with out-of-vision continuity, and the second half featuring shows for older children, which featured in-vision continuity links provided by Jamie Rickers and Anna Williamson. Initially the show relied heavily on phone-in competitions. After a few months on-air the slot was split into two, each adopting their own individual branding to separate the age categories. The pre-school slot for ages 0–6 became known as Wakey! Wakey! (later replaced by The Fluffy Club in 2008), with the 7-12 slot using the Toonattik name. The re-launch focused more on audience participation, with the presenters showcasing drawings and letters sent in by the viewers.

Each week Rickers and Willamson would lead teams of boys and girls in a battle of the sexes, playing various games to earn as much points as they could, a format later adopted by Holly and Stephen's Saturday Showdown in 2006. Viewers had the chance to send in suggestions for games, these were pulled from a special chest named the "Challenge Chest". Then the final game would be randomly chosen by the "Golden Wheel of Twizzle", and a spin of the "Toonattik Twizzler" would determine which of the two presenters would be playing that game. At the end of each show the losing team would receive a 'pie in the face' from the winners.

A new Toonattik website was created by 4T2 and launched in late January 2006, allowing viewers to play virtual versions of their favourite "Toonattik Twizzler" games, as well as send emails to Rickers and Williamson, read about their favourite cartoons and unlock bonus content by entering a secret code word revealed at the end of each show.

On 12 March 2006, ITV began simulcasting Toonattik on the CITV Channel, allowing younger Sky Digital, Virgin Media and Freeview viewers to access the show through the children's section of the EPG for the first time. Also, the EPG showed details for the programmes broadcast during the Toonattik time slot, instead of merely saying Toonattik.

A Toonattik board game was produced by Character Options Ltd in 2007.

On 6 March 2010 it was reported that Toonattik presenters Rickers and Willamson would be made redundant,[1] as part of ITV plc's buyout of Disney's 25% share in GMTV (since renamed to ITV Breakfast). They presented Toonattik together for the last time on 9 May 2010, which featured a big song finale at the end. Soon after their departure, Jamie & Anna were hired to work for Nickelodeon. From the following weekend, the slot re-launched with out-of-vision presentation, and this remained until its eventual axing at the end of 2010. From May to December 2010, the programme was hosted by the animated characters named the "Toonteam", in place of Rickers and Willamson. On 18 January 2014 children's in-vision presentation during the ITV Breakfast slot at weekends returned in the form of Scrambled!.

Programmes

Action Stations!

Action Stations! was a children's strand, featuring action themed cartoons for children (boy bias) aged 9 to 12 every weekday, airing from 6am - 9.25am on the CITV channel and ITV4 when Toonattik was not on. Originally, Action Stations! featured the voices of Toonattik presenters Jamie Rickers and Anna Williamson in the form of robots with pre-recorded links in between cartoons. Between September 2009 and May 2010, the slot developed to include live action characters, the only remaining crew stranded on the Action Station space base 85,000 feet above the earth. Commander Action, a Spanish veteran of the skies (David Kangas - also the Producer and Director) led the rest of this team made up of Gribulous Bertnog Pimplewix, an alien (Mike Rance), Boogaloo, a protocol droid and library management system (Simon Fielding) and Akira Neo 'Rocket Girl', the ships engineer (Anna Singleton) in their mission to 'Save the world, one cartoon at a time' from the evil Dr. Poopanski - Poopants (James Hunt).

References
  1. "Children's TV presenters lose their jobs as GMTV bosses continue to wield the axe - Mirror Online". Mirror.co.uk. Retrieved 2 January 2017.
  2. Sam Matthews. "Spongebob and Power Rangers star in GMTV kids' show". Campaignlive.co.uk. Retrieved 2 January 2017.
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