Tiger Beer

Tiger Beer is a brand of beer from Singapore and is produced by Heineken Asia Pacific, part of Heineken.

Tiger
Logo of Tiger Beer
ManufacturerHeineken Asia Pacific
Region of originSingapore
Introduced1932 (1932)
Alcohol by volume5% pilsner
StyleLager
Websitewww.tigerbeer.com 
Tiger beer truck in Langkawi, Malaysia
Advert in S.A.F.A Handbook 1952

According to Brand Finance’s Top 100 Singapore brands 2012 Report, Tiger is amongst Singapore’s top 10 most valuable brands.

Beers

Launched in 1932, Tiger beer became Singapore's first locally brewed beer.[1] It is a 5% abv bottled pale lager. Heineken Asia Pacific's flagship brand, it is available in more than 60 countries worldwide.

Products

The brewery produces several brands of beer.

  • Tiger Beer
  • Tiger Crystal
  • Tiger White
  • Tiger Black
  • Tiger Radler Lemon

Brewery

Tiger Brewery is open for public tours and tastings.[2]

Marketing

Advertising

The "It's Time for a Tiger" slogan for Tiger Beer has run for decades since its inception in the 1930s.

Tiger Beer 330mL bottle.

The writer Anthony Burgess named his first novel Time for a Tiger (the first part of the Malayan trilogy The Long Day Wanes) after the advertising slogan. The beer was popular in the Malaya of the 1950s, where Burgess was working.

Burgess reveals in his autobiography that, when his Time for a Tiger was published, he asked the manufacturer, then Fraser and Neave, for a complimentary clock with the Tiger beer slogan. The brewery declined to offer this or any other free gift to him. But, fourteen years later, when Burgess was more famous, it relented. In 1970, the company offered Burgess the privilege to consume any of their beers free of charge while in Singapore. However, in his own words Burgess wrote in response: "But it was too late, I had become wholly a gin man."

Sponsorships

Tiger Cup

Tiger Sky Tower
Main article: Tiger Sky Tower

Awards

Tiger Beer has entered in a number of beer tasting competitions and has performed well. At the 2011 World Quality Selections, organised by Monde Selection, the brand won a Gold Quality award.[3]

Tiger in film

The beer was also seen in the 2002 movie The Transporter with Jason Statham. Crates of Tiger appeared in the 2008 film Tropic Thunder. Also, in the 2001 Hong Kong action thriller The Accidental Spy it's the preferred beer of Buck Yuen (played by Jackie Chan) who orders it by name in a bar and, also has an empty bottle of Tiger by his bed in the next scene as he wakes up from a dream.

In the movie The Odd Angry Shot about the Australian Special Air Service during the Viet Nam war, Tiger is considered the beer of choice among American and Aussie troops. Tiger is seen as a favourite among British troops during the Malayan emergency in the film The Virgin Soldiers.

References
  1. http://www.tigerbeer.com, The Name Behind the Brand, Milestones
  2. "This Tourist Attraction in Singapore Is a Beer-Lover's Dream Come True". Spot.PH. 23 November 2018.
  3. "Performance of the brand". Archived from the original on 1 July 2014. Retrieved 24 October 2012.
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