The Hype House

The Hype House is the name of a collective of TikTok content creators based in Los Angeles, as well as the name of the Spanish-style mansion where some of the creators live.[1][2] They recently moved out of that Spanish-style mansion and moved into the former Clout House as the new Hype House. The collective was formed in December of 2019 and includes around twenty rising or established Gen Z[3] influencers of the social media platform. Most of the funds for the Hype House came from Chase Hudson, Thomas Petrou, Daisy Keech, Alex Warren, and Kouvr Annon.[4]

The Hype House
FormationDecember 2019 (2019-12)
Founders
  • Daisy Keech
  • Chase Hudson
  • Thomas Petrou
  • Alex Warren
  • Kouvr Annon
Founded atLos Angeles
PurposeStrictly for creating online content
Location
  • Los Angeles
OriginsTikTok
Official language
English

The most notable TikTokers of the collective includes Chase Hudson.[1] Former popular members include Charli D'Amelio, Dixie D’Amelio, and Addison Rae. During its peak in membership, it had 21 members until founding member, Daisy Keech, left in March 2020, citing internal disputes with others.[4] In May 2020, a representative for the D'Amelio's confirmed that the sisters had also left the collective when "the Hype House started to become more of a business."[5] Bryce Hall revealed in a live stream that Addison Rae no longer associates with the Hype House.[6] Larray, who was already an established YouTuber and TikTok creator, joined in January 2020.[7]

The Hype House is described as a collaborative house, or a content house. It is a phenomenon in the social media world that allows influencers and content creators to live closer together and make content together easily.[1] The Hype House is comparable to the Vlog Squad and Team 10, somewhat equivalent collectives of YouTubers led by David Dobrik and Jake Paul respectively.[8][9]

References
  1. Lorenz, Taylor (January 3, 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. Retrieved March 19, 2020.
  2. Ward, Tom (February 24, 2020). "The Hype House Is Changing The Face Of TikTok". Forbes. Retrieved March 19, 2020.
  3. Lustig, Hanna (March 7, 2020). "A power struggle and trademark dispute are rocking TikTok's Hype House as the influencer collective finds fame and fortune". Insider. Retrieved March 19, 2020.
  4. Brown, Abram (March 26, 2020). "Founders Feud At Hype House Gets Nasty: An Armed Guard, A New Lawsuit—And A Breakaway Group Of TikTok Stars". Forbes. Retrieved April 12, 2020.
  5. Jarvey, Natalie (May 6, 2020). "TikTok Boom! How the Exploding Social Media App Is Going Hollywood". The Hollywood Reporter. Retrieved 2020-05-11.
  6. Twersky, Carolyn (2020-05-21). "Bryce Hall Just Suggested That Addison Rae May Be Leaving the Hype House". Seventeen. Retrieved 2020-05-28.
  7. Perrett, Connor (February 2, 2020). "TikTok's Hype House is home to some of the app's biggest stars, including Charli D'Amelio. Who are the other 20 members?". Insider. Retrieved May 3, 2020.
  8. Leskin, Paige (February 19, 2020). "Inside the 'creator retreat' for influencers trying to replicate the collaborative success of Hype House and the Vlog Squad and make as much content as possible". Business Insider. Retrieved March 19, 2020.
  9. Twersky, Carolyn (February 21, 2020). "Everything You Need to Know About TikTok's Hype House". Seventeen. Retrieved March 19, 2020.
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