Telecom Australia
The predecessor of Telecom Australia was the Australian Postmaster-General's Department.
| State Owned Enterprise | |
| Industry | Telecommunication |
| Fate | Renamed |
| Founded | 1 July 1975 |
| Defunct | 1995 |
| Headquarters | Melbourne, Australia |
Area served | Australia |
| Website | www |
Telecom Australia was the trading name of the:
- Australian Telecommunications Commission (1975 - 1989)
- Australian Telecommunications Corporation (1989 - 1992)
- Australian and Overseas Telecommunications Corporation (1992 - 1993)
Brand history
 Telecom Australia logo 1993 - 1995 |
The original Telecom Australia logo was designed by Pieter Huveneers in 1975.
In April 1993, Telecom Australia underwent a rebrand. The AOTC's official name was changed to Telstra. It adopted the Telstra name as its trading name overseas, but retained the Telecom Australia name domestically until 1 July 1995, where it adopted the Telstra name domestically as well. FHA Image Design was commissioned to produce a new brand image as part of the rebrand to unify the various Telecom Australia sub-brands that would face competition from the deregulated market. This new branding would also help to ease the transition from Telecom Australia to Telstra in the domestic market.
Phone card art
Telecom's phone cards featured artwork of landmarks in Australia, Aboriginal art and events in Australia. All cards had these paintings except the $2.00 cards which had photographs.
Sports
Telecom Australia was the main sponsor of Rally Australia from 1992 to 1994 before becoming Telstra in 1995.