Tati Westbrook

Tatiana Aleksandra Westbrook (née Krievins, born February 14, 1982), is an American internet personality, YouTuber, businesswoman and make-up artist.[2][3]

Tati Westbrook
Born
Tatiana Aleksandra Krievins

(1982-02-14) February 14, 1982
Seattle, Washington, U.S.
NationalityAmerican
Other namesGlamLifeGuru
Occupation
Years active2010–present
Spouse(s)
James Westbrook (m. 2017)
YouTube information
Channel
Subscribers9.4 million
Total views1.4 billion
Associated acts
Scott Barnes
100,000 subscribers 2013
1,000,000 subscribers 2016
10,000,000 subscribers 2019[lower-alpha 1]
Updated June 21, 2019[1]
Websitehalobeauty.com tatibeauty.com

Career

YouTube

Westbrook, a former image consultant turned makeup artist, created her YouTube channel GlamLifeGuru, later renamed Tati, on November 7, 2010.[4] When she started, she knew little about cameras and editing. "At first, when I sat down to edit, it would be a twelve-hour process," Westbrook recalled in 2015. "Beauty tutorials still take a long time, but I've been able to get this down to three hours."[5]

According to Newsweek she is, "Widely considered to be a progenitor of YouTube’s beauty scene," and, "The mother of the YouTube beauty community".[6] She reached the one-million subscriber milestone in early 2016.[7]

She primarily focuses on make-up and beauty reviews, tips, and tutorials.[8] On October 25, 2019 she launched her own cosmetic line called Tati Beauty, with her first product being a textured neutrals eyeshadow palette.[9]

Entrepreneurship

In February 2018, Westbrook founded and launched her own company called Halo Beauty Inc.[10] which sells vitamin supplements.[11][12]

Westbrook makes an estimated $1.3 million a year between YouTube and Halo Beauty.[13]

Controversies

On April 22, 2019, Westbrook posted an Instagram story in which she talked about feeling betrayed by the beauty community. A few hours prior to Westbrook's post, fellow beauty YouTuber James Charles posted an advertisement about Sugar Bear Hair, a direct competitor to Westbrook's own brand of vitamin supplements: Halo Beauty. On May 10, 2019, Westbrook posted a YouTube video titled BYE SISTER... in which she claimed that an ongoing feud between her and Charles was not only about advertising, but also about her history with Charles and allegations that he preyed on heterosexual men. Westbrook gained more than four million subscribers within a period of a week as a result of the video, and Charles lost more than three million subscribers in four days. She reached her peak, amassing a following of over 10.6 million subscribers at the time.[6][14][15] Charles responded to the claims on May 18 with a video titled No More Lies in which he shared his side of the story. Westbrook subsequently lost over a million subscribers, as well as eligibility for YouTube's Diamond Creator Award, and has 9.4 million subscribers as of June 2020.[16]

Personal life

In 2017, Tati married James Westbrook, who regularly appears in her YouTube videos. Through this marriage she gained a stepson named Taylor who also occasionally appears in her videos.[17] She is of Latvian ancestry.[18]

Notes
  1. Tati no longer has over 10 million subscribers since June 21, 2019.

References
  1. "Tati YouTube Statistics". Social Blade. Retrieved May 27, 2019.
  2. "Beauty: Tati Westbook". Create + Cultivate. January 23, 2017. Retrieved May 18, 2019.
  3. "Talking with Trendsetters: Tati Westbrook, GlamLifeGuru". EContent Magazine. May 4, 2016. Retrieved May 18, 2019.
  4. "The Tati Westbrook and James Charles YouTuber feud: Everything you need to know". Hello!. May 14, 2019. Retrieved May 15, 2019.
  5. Craig, David; Cunningham, Stuart (February 26, 2019). Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley. New York, NY: New York University Press. pp. 80–81. ISBN 978-1479846894.
  6. Lunning, Just (May 12, 2019). "YouTuber James Charles Loses 2 Million Subscribers Following Tati Westbrook Feud". Newsweek. Retrieved May 12, 2019.
  7. Gutelle, Sam (February 3, 2016). "YouTube Millionaires: For The GlamLifeGuru, "Authenticity Is Key"". Tubefilter. Retrieved May 27, 2019.
  8. Abad-Santos, Alex (May 16, 2019). "James Charles Dickinson, Tati Westbrook, and the feud that's ripping apart YouTube's beauty community". Vox (website). Retrieved May 16, 2019.
  9. http://www.youtube.com/2019/10/16/tati westbrook video titled "I've been keeping a secret"
  10. Simmons, Shea. "Tati Westbrook's Beauty Line Is Officially Coming & The Announcement Has Fans Shook". Bustle. Retrieved May 16, 2019.
  11. madelineorr (May 14, 2019). "YouTube Beauty Influencer World Erupts Over Gummy Vitamins Scandal". The Federalist. Retrieved May 15, 2019.
  12. "Shop". Halo Beauty Inc. Retrieved May 15, 2019.
  13. Schocket, Ryan. "Who Is Tati Westbrook? A Brief Explainer Of The YouTuber Who Exposed James Charles". BuzzFeed. Retrieved May 15, 2019.
  14. "The James Charles vs Tati Westbrook feud proves it: YouTube influencers no longer hold all the power". The Independent. May 14, 2019. Retrieved May 15, 2019.
  15. Bennett, Connor (May 11, 2019). "James Charles responds to Tati YouTube drama as he loses over 1 million subs". Dexerto.com. Retrieved May 11, 2019.
  16. James Charles (May 18, 2019), No More Lies, retrieved July 13, 2019
  17. "Who is Tati Westbrook? The James Charles drama explained". Evening Standard. May 14, 2019. Retrieved May 15, 2019.
  18. @GlamLifeGuru (June 12, 2018). "Yes! Parents met at a Latvian dance" (Tweet) – via Twitter.
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