Social Blade

An official YouTube Twitter account, @TeamYouTube wrote that "Please know that third party apps, such as SocialBlade, do not accurately reflect subscriber activity."[12] Social Blade's Twitter account responded to that tweet, commenting "We don't make up data. We get it from the YouTube API. We rely on it for accuracy."[12] Social Blade's community manager Danny Fratella suggested that YouTube content creators may notice subscriber and view count purges more due to a higher accessibility to data-tracking tools like Social Blade.[12]

Social Blade's data and analytics have been cited by mainstream news media outlets (such as Money, NBC, and HuffPost)[13][14][15] and outlets focused on Internet culture as well (such as Kotaku, Polygon, and Tubefilter).[12][2][16]

Aside from using subscriber (or follower) statistics reported by Social Blade, media outlets also cite Social Blade in regards to a content creator's or an account's estimated earnings.[13] HuffPost wrote that "Social Blade estimates earnings for each YouTube channel based on the money generated for every thousand ad views. These estimates aren't exact. Instead, they create a minimum and maximum amount that a channel could be earning; in some cases, the range can be huge.[15] Social Blade's support services manager, Jenna Arnold stated that "the range is huge because the CPMs [cost per thousand views] vary SO much. They can be anywhere from $0.25 to $4.00 on average."[15] Urgo has also commented on the $0.25–$4.00 per 1,000 views range, stating "these data points change from time to time and are not an exact science, but generally hold true for most channels.[14]

Social Blade's blog has also been noted for being "continuously updated with articles and news of interest to content creators, helping them stay on top of evolving trends and ways to better use YouTube and other social media services."[17]