Tajín (seasoning)

Tajín is a Mexican company founded in 1985[1] by Horacio Fernandez[2] that produces several varieties of condiment, consisting predominantly of chile peppers, lime, and salt. The company, officially called Empresas Tajín,[3] is located in Zapopan, Jalisco, Mexico.[4] Tajín was originally created by Fernandez's grandmother, "Mama Necha", as a sauce. Fernandez wanted to recreate the sauce in powder form so he could market it to the world, and was intent on developing a process to dehydrate the chilis and limes.[5] While visiting the archeological site El Tajín in the state of Veracruz, Fernandez learned that the word for chili in Nahuatl is "aji", and decided to name his product after it. Tajín entered the U.S. market in 1993.[6]

A bottle of Tajín Clásico seasoning.
Mandarin oranges in a bowl within a bowl of popcorn, both sprinkled in Tajín powdered seasoning.

Tajín Clásico Seasoning

The company's most popular product is a seasoning powder, often referred to as simply Tajín, consisting of ground chile peppers, sea salt, and dehydrated lime juice. It is the #1 chili lime seasoning in the U.S. today and continues to grow at a double-digit pace.[7] The powder is tangy and spicy, and has a color ranging from amber to carmine. It is often added to food as a condiment, most commonly fruits[8] such as watermelon, mango, oranges, papaya, and cucumbers, however it is also known to be used to season popcorn, fruit juice, meat, and to rim drink glasses.[9] Tajín is also used occasionally as an ingredient in micheladas, a beer cocktail. The seasoning is widely available in Mexico and is found in nearly every store in the country.

Tajín Spicy Clásico Snack Sauce

Empresas Tajín also produces a couple varieties of salsa, such as the Tajín Snack Sauce. The ingredients are nearly identical to their powdered seasoning counterpart, only in a liquid blend.[10] Similarly to Tapatio and Valentina hot sauces, Tajín Snack Sauce is red in color and has a viscosity moderately higher than that of water. Like its powder counterpart, the sauce is added to fruits and meats, mixed into drinks, and used as a dip for chips and popcorn.

Collaborations with other brands

Among its other variations of salsas and Tajín (such as a habanero flavor[11] variant and a low sodium[12] variant of their powdered seasoning), the chili seasoning company has collaborated with other brands to manufacture Tajín flavored variants. One such example is with On The Border, a brand of tortilla chips, to create On The Border Taste of Tajín. Tajín has also collaborated with Snak Club, releasing three variants of Tajín flavored snack mixes: tropical mix, toasted corn, and peanuts.

See also: Tapatío hot sauce, Valentina (hot sauce), and Chamoy

References
  1. "Empresas Tajín". Linkedin.
  2. "Tajin Marks 30 Years of Spicing Up Produce". The Packer. October 16, 2015.
  3. "Tajín". www.tajin.com. Retrieved 2020-02-08.
  4. "Tajín - FAQs". www.tajin.com. Retrieved 2020-02-08.
  5. "Tajín". www.tajin.com. Retrieved 2020-02-08.
  6. "Tajín - History". www.tajin.com. Retrieved 2020-02-08.
  7. "Tajín® Clásico Peanuts – Century Snacks". Retrieved 2020-02-08.
  8. littlestmartha (2011-03-14). "Tajin Makes Everything Taste Better". Littlest Martha. Retrieved 2020-02-08.
  9. "TAJÍN® Rimmer". www.tajin.com. Retrieved 2020-02-08.
  10. "TAJÍN® Regular Snack Sauce". www.tajin.com. Retrieved 2020-02-08.
  11. "TAJÍN® Habanero". www.tajin.com. Retrieved 2020-02-08.
  12. "TAJÍN® Clásico Low Sodium". www.tajin.com. Retrieved 2020-02-08.


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