SuperValue

SuperValue is a chain of locally owned and operated supermarkets in New Zealand, established in 1964. The stores are operated under franchise agreements, with franchise and group operation controlled by Wholesale Distributors Limited (WDL).[1] WDL is a subsidiary of Woolworths NZ (formerly called Progressive Enterprises Ltd), which is a division of Woolworths Limited.[1] There were about 40 SuperValue stores across New Zealand in November 2018.

SuperValue
Division
IndustryRetail
Founded1964; 56 years ago
HeadquartersNew Zealand
Key people
See Parent
OwnerWoolworths NZ
ParentWoolworths Limited
SubsidiariesSuperValue Community
Websitehttp://www.supervalue.co.nz/
SuperValue outlet in Flat Bush

History

SuperValue's timeline:

  • 1928 — G.U.S. (Grocers United Stores) was launched as a grocery store co-operative and quickly opened 15 stores.
  • 1948 — Store numbers reached 167.
  • 1964 — G.U.S launched SuperValue.
  • 1991 — SuperValue Supermarkets was purchased by JR Rattray.
  • 1993 — Countdown, SuperValue and Rattray purchased by Foodland (FAL).
  • 1995 — Progressive Enterprises subsidiaries include Foodtown, Countdown, SuperValue and Rattray.
  • 2015 — There are 41 SuperValue stores nationwide.

The 1964 opening of the first SuperValue store was at a turning point when New Zealand started adopting the supermarket concept from overseas. At the time this was different for New Zealand consumers, whose usual style was picking weekly groceries from many outlets.[2]

SuperValue started out as SuperValu, with no ‘e’, but following an uproar from customers about the spelling that it was quickly changed.[2]

50 year anniversary

In 2014 SuperValue reached the milestone of 50 years in business after 1964 the opening of the first store in Opawa, Christchurch. The company celebrated this by running a ‘Celebrate and Win’ competition, giving customers the chance to win one of five prizes of SuperValue gift cards loaded with $5,000 when they spend $20 or more.[2]

SuperValue Community Cash

SuperValue Supermarkets run a Community Cash scheme which is designed to provide donations to community groups or individuals from within and around the area of the store that is making the donation. Each month every SuperValue Supermarket owner will make a donation of $200 to a community group or deserving individual.[2]

References
  1. "Supermarket franchise opportunities". FreshChoice. Retrieved 23 December 2018.
  2. "SuperValue serves up 50 years with Kiwis". SuperValue.co.nz. Retrieved 27 May 2015.


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