Stagecoach East Scotland

Stagecoach began long distance express coach services in 1981 from its base in Perth, expanding into local bus operation when it bought McLennan Of Spittalfield in 1985. Deregulation of the British bus industry in 1986 gave Stagecoach the opportunity to expand in its home town, thus fierce competition with the dominant operator Strathtay Scottish began, which eventually saw Stagecoach's then Perth Panther subsidiary emerge as the largest provider of bus services in the Perth area. On the breakup and privatisation of the Scottish Bus Group, Stagecoach was successful in acquiring two of the subsidiaries, namely Northern Scottish Omnibuses Ltd (in March 1991) and Fife Scottish Omnibuses Ltd (in July 1991). Allisons Coaches of Dunfermline was purchased in April 2000.

In August 2003 the UK's first entirely commercial demand responsive bus service was launched by Stagecoach East Scotland in Fife. Trading as Yellow Taxibus and using the AA Buses Ltd legal name (transferred from Stagecoach West Scotland where it was purchased with the AA Buses operation in Ayrshire) the operation combined the benefits of a fixed bus route with the flexibility of pre-booked taxi pick-ups. Yellow Taxibus operated a fleet of eight-seater spacious, upmarket Mercedes Vito vehicles on a high-frequency service between Dunfermline and Edinburgh seven days a week; however after a two-year trial the loss making service was withdrawn in November 2005.[1][2]

On 14 December 2005 Stagecoach purchased the largest remaining private bus company, Barnsley-based Traction Group, for £26m. Traction Group owned Strathtay Scottish, which Stagecoach had pushed out of Perth some 16 years earlier.[3] The Strathtay operations bridged the gap between Stagecoach's Fife, Perth and Bluebird operations, giving the group a vast swathe of the country extending from Edinburgh through to Perth, northwards to Aberdeen and round to Inverness, with only Travel Dundee and First Aberdeen being the major non-Stagecoach operators within that area. Unusually, despite the Strathtay fleet receiving the corporate livery, they are being branded as Strathtay with Part of the Stagecoach Group straplines, rather than Stagecoach Strathtay or Stagecoach in Dundee/Angus, which is a break from current corporate practice.

In early 2007, Stagecoach in Perth started one of two Stagecoach Gold services as a trial for Stagecoach Group. Along with the service run by Stagecoach Warwickshire, they offer newer vehicles to a higher standard, and are in a special gold and blue livery, Since the trails the Gold brand has expanded across the UK while the Perth service was upgraded with new Alexander Dennis Enviro350Hs.

In October 2007 The Fife operations so an invested £4.5 million in upgrading the Express Network as "Express City Connect" and "Experience City Connect" [4][5] West Fife to Edinburgh routes received nine new Scania Omnilink Tri-Axle single-deckers with full leather trim and Wi-Fi Internet access. The rest of the Express network received 20 brand new Plaxton Profile Volvo B7R Coaches with full leather trim and Wi-Fi Internet access and were used on X24/X26 and X54 services, (which supplement the Volvo B7R Coaches brought in 2006 for X27 and X59 routes.) In 2011, new Plaxton Elite coaches (with leather seats & Wi-Fi Internet Access) X59 routes were brought to help deal with the increase in passengers, which new stock appear in 2012,[6][7] 2013 and 2016 and.[8] This has resulted in the brand receiving the accolade of Top Express Operation at the UK Coach Awards (2015, 2016, 2017).[9]

In March 2008, it was announced that Stagecoach Fife had bought Rennies of Dunfermline for an undisclosed sum. The Rennies fleet was 60 vehicles, and included 18 double-deckers which were all leased from Stagecoach in Fife.[10] Rennies were formally based at Dunfermline (Wellwood Mill), before moving to Cowdenbeath in 2016.

In Spring 2013 Stagecoach Entered the South Queensferry area[11] Over the recurring years, the company find the route challenging and by June 2017 the company withdraw from the route[12] with Lothian Buses taking over the route.

Stagecoach East Scotland operates under six different brands:

• Stagecoach in Perth, a trading name of Stagecoach (Scotland) Ltd, is used for services in and around Perth.
• Stagecoach in Fife is used for services throughout Fife and beyond to Dundee and Edinburgh, and is a trading name of Fife Scottish Omnibuses Ltd. It has operated a number of experimental services including Yellow Taxibus and a hovercraft service from Kirkcaldy to Portobello in July 2007.[13][14][15]
• Stagecoach Strathtay is the brand used for services within the city of Dundee and throughout Angus, with some services reaching Perth and into Aberdeenshire.
• Rennie's, now based at former Fife Scottish Cowdenbeath bus depot operates tours and school buses with the company.
• The company also provides vehicles for Megabus and Scottish Citylink long distance express work within Scotland, and beyond to Manchester and London.

• Stagecoach in Fife
• Stagecoach in Perth
• Stagecoach Strathtay
• Scotsman report on Yellow
• Fife Ferrytoll website