Spinlet

Spinlet is a digital media company, focusing on Afro-Centric content. Spinlet’s primary service is music streaming and downloads available globally via web browsers, and the Spinlet app on iOS and Android. The Spinlet platform provides the largest music catalog of licensed African and International content from content licensers such as Content Connect Africa, Africori, Symphonic Distribution, TuneCore, La Cupla Music, Deliver My Tune, and many other indies. It allows the users to purchase, listen, share and discover music while offering integration and storage of the user's music library on their mobile device. As at October 2015, the Spinlet app had been downloaded nearly 2 million times.[1][2]

Spinlet Ltd
Available inEnglish
Headquarters
Lekki, LA
,
Nigeria
Area servedSub-Saharan Africa; Worldwide
CEOJohn Ajah
Key peopleNike Anani, Babatunde Ige, Olivia Okonji
IndustryMusic, Media, Entertainment
ServicesMusic Streaming and Download, YouTube Partner Services, Telco VAS

Spinlet has been appointed by the International Federation of the Phonographic Industry (IFPI) as Nigeria’s first ever manager for ISRCs – the International Standard Recording Code, an essential digital monitoring and revenue tracking tool.[3][4] In 2014, Spinlet acquired a Nigerian Communications Commission license that will allow it to sell value added services such as caller ring back tunes and short message services in collaboration with Telcos as a means of providing more avenues for content creators/owners to get paid for their content.[5]

History

Spinlet was originally a music player developed in 2006 by two Finnish brothers, Sami Leino and Ville Leino. In 2011, the app was acquired by a group of Nigerian investors represented by Verod Capital Management[6] led by Eric Idiahi, who became the first CEO of Spinlet. diahi was succeeded by Neil Schwartzman[7] who was in office from January 2013 to February 2014. Nkiru Balonwu[8] (previously General Counsel and Chief Operating Officer) took over as CEO, and began a process to strategically position the business for growth, as well as reposition the brand for better consumer engagement setting a unique identity as the one-stop global shop for afro-centric digital music content. Under her leadership, the business relaunched a Spinlet Web Platform in September 2015, providing over 1.5 million tracks to music loving fans on the easy-to-use website; later that year the business also introduced the Spinlet Inspire - a unique feature presents users with only inspirational digital music content at any time by just toggling a button on the website. She resigned as CEO at the end of June, 2016, and John Ajah[9] became the CEO on October 31, 2016.

Launch

Spinlet launched in beta in Nigeria May 2012[10], as the first music streaming service and digital distribution firm in Sub-Saharan Africa. It was formally launched as an official product in 2013.[11]

Business model

Spinlet operates under the freemium, model basic services are free, while additional features are offered via paid subscriptions). It makes its revenues by selling streaming subscriptions to premium users and advertising placements to third parties.

Original Content

Alongside being a curator of audio content, Spinlet has recently begun generating original video content (I Go Blow, Lyrically Speaking and The Spin Deck Show), which they currently host on their YouTube channel[12][13]

References
  1. "Spinlet nears 2m downloads as it sets sights beyond Africa".
  2. Folarin Okunola (13 October 2015). "Spinlet: Streaming service's mobile app hits 2 million downloads".
  3. "Nigeria Gets an ISRC Manager". Billboard.
  4. "Spinlet becomes Nigeria's first ISRC manager". National Mirror. 26 October 2015.
  5. Adiele, Chinedu (2 March 2016). "Social Media Week Lagos: Spinlet panel session- getting paid in an 'internet of free' era". Pulse Nigeria. Retrieved 2018-04-15.
  6. "Climbing aboard the Africa train". The Economist. 24 September 2015.
  7. Natalie Robehmed (16 September 2013). "Meet The Mobile Apps Streaming Music To Africa". Forbes.
  8. Jamie Gavin (8 December 2015). "Africa's largest music streaming service on the transition to digital media". fipp.com.
  9. "John Ajah - NexTV CEO Africa". NexTV CEO Africa. Retrieved 2018-04-15.
  10. Ofori-Atta, Prince (13 November 2012). "Spotify, Deezer or Spinlet? Africa's music streaming choice | North Africa". www.theafricareport.com. Retrieved 2018-04-15.
  11. "Spinlet 'Fires' up its Digital Music Platform with the Launch of its New Music Download Site | Ice Prince's "Fire of Zamani" Album Available on Spinlet.com - BellaNaija". www.bellanaija.com. 28 October 2013. Retrieved 2018-04-14.
  12. "I Go Blow… New Web Series From Spinlet".
  13. "Watch Episodes of Spinlet's Web Series 'Lyrically Speaking' For Hilarious Insight Into the Lyrics of Modern Nigerian Music". BellaNaija.
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