Social media in the 2020 United States presidential election

Social media in the 2020 United States presidential election addresses the impact of social media in the 2020 United States presidential election.

In contrast to the 2016 presidential election, where social media was a novelty, the candidates for election in 2020 had carefully managed social media strategies.[1]

Democratic primaries

With over 23 candidates in the 2020 Democratic Party presidential primaries, attracting and generating social media attention became a central campaign strategy.[2]

In 2020 social media became a significant focus of campaign fundraising.[3][4]

With the new centrality of social media to presidential campaigns, staff attention also had to be focused on managing negative viral moments.[5]

In the summer of 2019, the selection process of qualifying for the September 2019 2020 Democratic Party presidential debates and forums, which required candidates to have passes a 2% threshold in 4 national opinion polls, put enormous pressure on the less well-known candidates to generate a "viral moment".[6]

Facebook

Facebook, considered by many digital specialists as the best platform for direct response, has been used by political campaigns to get people to sign up for candidate email lists or to give political donations.

In December 2019, the Wall Street Journal reported[7] that candidate Senator Bernie Sanders and President Trump were the most active on Facebook, followed by Massachusetts Senator Elizabeth Warren.

See also

References
  1. Wang, Amy B (24 June 2019). "Candidates hunt desperately for viral moments". Washington Post. Retrieved 5 August 2019.
  2. Schneider, Elana (17 February 2019). "2020 hopefuls hunt for viral moments". Politico. Retrieved 5 August 2019.
  3. Dezenski, Lauren (1 August 2019). "How to make money with merch from a viral debate moment". CNN. Retrieved 5 August 2019.
  4. Lapowsky, Ian (17 April 2019). "In the 2020 Race, What Is the Value of Social Media Stardom?". Wired. Retrieved 5 August 2019.
  5. Rutenberg, Jim (19 May 2019). "Kissing Babies, Loving Scrapple, Fighting Viral Hoaxes: '20 Race's New Routine". New York Times. Retrieved 5 August 2019.
  6. Astor, Maggie (1 August 2019). "Only 8 Candidates Have Qualified for the Next Democratic Debate". New York Times. Retrieved 5 August 2019.
  7. Glazer, Emily (December 2019). "Presidential Candidates Take to Social Media". The Wall Street Journal.

Further reading
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