Slade in Flame (album)

By 1974, Slade had become a big success in the UK, Europe and beyond; however the band felt that continuing to provide 'more of the same' was not what they wanted to do. The band's manager Chas Chandler suggested Slade do a movie, to which the band agreed. Rather than producing a film portraying the band's "happy-go-lucky" image, the subject matter was based on the gritty tale of the rise and fall of a fictional 1960s group called Flame. The script, written by Andrew Birkin and Dave Humphries, was largely based on true music business events that had occurred to Slade and other groups of the time.[6]

To accompany the film, lead vocalist Noddy Holder and bassist Jim Lea began writing material for a soundtrack album, which would continue to see the band break out of their successful formula and try different musical ideas. Having completed a fifth US tour, the band spent a month recording the new album. In October 1974, the lead single "Far Far Away" was released and reached No. 2 in the UK. The Slade in Flame album followed in November, peaking at No. 6. Though the record was lauded by critics, the album did not sell as well as expected, particularly as the band's previous three albums had all reached number one.[6]

In January 1975, the Slade in Flame film was released. Although it later received recognition as one of the greatest rock films, the initial reception towards the film was less positive, particularly from fans. Slade's audience did not expect the band to produce a film with a bleak and sour atmosphere. In February 1975, the second and final single, "How Does It Feel", was released and reached No. 15 in the UK, breaking a run of twelve Top 5 UK hits.[6]

The album was originally scheduled for release on 22 November 1974 but Polydor were unable to produce enough copies to cover pre-order sales.[7][8] Prior to its release, the album was awarded a Gold Disc based on pre-order sales.[7][8] By February 1975, the album had surpassed 200,000 sales in the UK.[9][10]

Professional ratings

Review scores
Source	Rating
AllMusic	[11]
Record Mirror	favourable[12]
Disc	favourable[13]
Classic Rock	favourable
Q	[14]

Upon release, Record Mirror commented that "because Flame is set in the 1960s, the album has a distinctive 1960's flavour", but also noted: "[As] the songs have been taken out of context, a few of them have lost their charm and meaning but nevertheless, it is an enjoyable elpee."[12] In 1976, Record Mirror would vote the album No. 5 on their list of the Top 10 best albums of 1975.[15] Disc said: "The music included here certainly sounds like the Slade we all know and love. Only occasionally, do they stray from the usual mould. A touchy album but definitely more good than bad."[16]

After the film was shown on British TV in December 1987, London Evening Standard advised people to listen to the soundtrack instead of watching the movie.[17][18] In 2007, Classic Rock listed Slade in Flame as No. 18 on their "49 Best Soundtrack Albums" list.

Geoff Ginsberg of AllMusic retrospectively said: "Slade in Flame is a tough album to judge. Made as an accompanying piece to the movie of the same name, it was different than the group's other records. It's an artistic tour de force for a band that was looked on as "just a good time." Although Slade was that, the band had a lot more in its bag of tricks, and this album shows it. Don't worry, though, because it's still pure Slade."[19]

Slade

• Noddy Holder - lead vocals, rhythm guitar
• Dave Hill - lead guitar, backing vocals
• Jim Lea - bass, piano, backing vocals
• Don Powell - drums

Additional personnel

• Chas Chandler - producer
• Alan O'Duffey - engineer
• Bud Beadle - baritone saxophone
• Ron Carthy, Eddie Quansah - trumpet
• Mick Eve, Steve Gregory - tenor saxophone
• Malcolm Griffiths, Chris Hammer Smith - trombone
• Chris Mercer - baritone, tenor saxophone
• Paul Welch - art direction
• Wadewood Associates - art design
• Steve Ridgeway - logo design
• Welbeck Photography - production stills
• Gered Mankowitz - photography (front, back & portrait photos)