Sigmar Berg

Sigmar Berg was born in Austria.[2] Trained as an architect,[3] he worked in photography while in Europe, primarily shooting catalogs and commercial jobs. He also worked as a painter and fashion designer. Berg moved to Los Angeles in 2006 with his family, while on hiatus from his work as an abstract artist. In LA, he began taking photography more seriously, and in June 2008 his photography shows were featured in the Los Angeles Times.[2]

+Beryll was founded in 2006 by Berg in Los Angeles, California, after he began designing accessories in his Santa Monica studio.[2] He originally focused hand-made sunglasses for the brand, later expanding into jewelry, handbags, boots,[1] belts, hats, scarves, leather vests, and other accessories.[4] Sigmar is "largely influenced by his European roots", and in particular the architecture style of Bauhaus.[4] His products tend to be unisex, and also incorporate styles of Southern California.[4]

The company has a flagship store in Santa Monica, California. Originally by-appointment only,[1] it later opened to the general public.[5] The brand is also sold at over 500 stores[4] such as Barney's, Henri Bendel, Maxfield, and Fred Segal.[1]

Berg's designs have been worn by celebrities like Angelina Jolie,[1] Robert De Niro, Kim Basinger, Nicolas Cage and others.[5] His sunglasses have been worn by Sarah Jessica Parker, Anna Pacquin,[4] and Sharon Stone.[6]