Seven TV

Semyorka, or SevenTV (Russian: Семёрка) was a Russian federal[1] television channel, broadcast under the UTH Russia television network from Moscow, Russia. The channel was officially founded in 1997 and on 17 September 2001 it was registered as the national level television channel.[2]

Semyorka (SevenTV)
Last logo
LaunchedApril 17, 2000
ClosedDecember 31, 2011
12:00 (GMT+4)
NetworkUTH Russia
Picture formatSECAM 576i (4:3 SDTV)
SloganYou are watching Seven!
CountryRussia
LanguageRussian
Broadcast areaRussia
CIS
Headquarters3rd floor, Warsaw Street, Moscow
Replaced byDisney Channel (Russia)
Sister channel(s)Sagar Surana (India)
Websitehttp://7tv.ru

Between 2010/11 season, MegaFon sponsored the channel.

Originally, 7TV broadcast sports. From March to August 2011, it says the channel was "reconstruction" before renaming. The channel used to broadcast a wide variety of TV programs related to entertainment, series and movies. As of March 1, 2011, 7TV rebranded itself as "SevenTV" with a new slogan "entertained benefit".[3] Headquarters of the channel is located at the 3rd floor of the shopping centre on the Warsaw highway in Moscow. According to TNS, in the third quarter of 2010 the average viewership for the category "18-54 years old", increased to 1.5% compared to the rating of 0.2% in 2009.[2][4]

Despite those ratings increases, the channel was shut down on December 31, 2011. It was replaced with the Russian version of Disney Channel on January 1, 2012. The final program was Three Gifts for Cinderella.

References
  1. ФАС утвердила перечень федеральных телеканалов (in Russian)
  2. "History of SevenTV". uthrussia.ru (UTH Russia). Archived from the original on March 24, 2012. Retrieved June 1, 2011.
  3. Naumova, Marina (March 2, 2011). "7TV renamed to "SevenTV"". slon.ru (in Russian). Retrieved June 1, 2011.
  4. "YUTV holding to carry rebranding channel "7TV"". TV Digest (in Russian). TV Digest. March 3, 2011. Retrieved June 1, 2011.
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