Russian Standard (vodka)

Russian Standard (Russian: Русский Стандарт, romanized: Russkij Standart) Vodka is a major Russian company producer of the premium vodka brand with the same name. The brand was founded by Roustam Tariko in 1998. Russian Standard Vodka company is part of Roust Group, world’s #2 largest vodka producer (IWSR, 2019).

Russian Standard Vodka
TypeVodka
ManufacturerRussian Standard
Country of originRussia
Introduced1998 by Roustam Tariko
Alcohol by volume38% (was 40%)
Proof (US)80
Related productsList of vodkas
Websitewww.russianstandardvodka.com

History

Roustam Tariko, the founder of Russian Standard, introduced the flagship product, Russian Standard Original, in 1998 as the first authentic Russian premium vodka. Two years after launch, sales of Russian Standard Original surpassed all imported premium vodkas on the Russian market, leading to broad international expansion and the launch of Russian Standard Platinum in 2001, IMPERIA vodka, the company's luxury brand, in 2004, and Russian Standard Gold in 2008.

In 2006, a new state-of-the-art Russian Standard Vodka distillery with 4 million 9-liter cases/yr capacity was opened in Saint Petersburg.

Market position

Russian Standard Vodka is the world’s no. 1 Russian premium vodka (IMPACT, 2020). The Russian Standard Vodka portfolio dominates the premium segment in Russia with a 30 percent market share and has grown to reach over 3.6 million 9l cases worldwide.

Russian Standard Vodka is the UK’s second biggest vodka brand (Nielsen, 2019) and is available in 85 export markets across Europe, the U.S. and Asia and in 1200 airports around the world.

Production

Every bottle of Russian Standard is created at one of the most modern and advanced premium vodka distilleries in the world in St Petersburg, the home and inspiration for the brand.


Russian Standard Vodka only uses water of glacial origin from Lake Ladoga in Russia’s frozen north. The vast granite basin of Lake Ladoga was created by glaciers in the last Ice Age and it is this basin that preserves the softness and purity of the water.


Every Russian Standard Vodka is made from Russian winter wheat, grown in the black earth of the Russian Steppes, to Russian Standard’s detailed specifications. Winter wheat is selected because it contributes to the unique sensory profile and taste of our vodka.

Variants

• Russian Standard Original is considered the benchmark for excellence in the homeland of vodka. Its classic aroma with a hint of fresh bread has won millions of consumers all over the world.


• Russian Standard Gold is inspired by an ancient Siberian vodka recipe made popular by Peter the Great. The extract of Siberian Golden Root creates a rich tasting vodka with herbal and vanilla notes, which adds vitality to any celebration.


• Russian Standard Platinum employs a proprietary silver filtration system known for its unique natural refining values. This exclusive process produces an extraordinary silky smooth vodka with an ultra-clean finish.


• IMPERIA vodka has been crafted to the highest standards to create a pristine Russian vodka for those who enjoy the finer things in life. Produced by the world's most advanced distillation process and layer-filtered through quartz crystal from the Ural Mountains, IMPERIA is allowed to rest in relaxation tanks for 72 hours before bottling.

See also

References

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