Rowdy Energy

Rowdy Energy is a drink industry business based out of Del Mar, California that specializes in energy drinks. The business is co-owned by two-time NASCAR Cup Series Champion, Kyle Busch.[1]

Rowdy Energy
Private
IndustryDrink industry
FoundedJanuary 30, 2019 (2019-01-30) in Del Mar, California, U.S.
FoundersKyle Busch
Jeff Church
Headquarters
Del Mar, California
,
U.S.
ProductsEnergy drink
OwnersKyle Busch
Jeff Church
ParentKyle Busch Group, LLC
Websitewww.rowdyenergy.com

History
Kyle Busch wearing a NOS fire suit.

Energy drinks have long played a role in NASCAR sponsorship beginning with Team Red Bull, from 2006–2011.[2] Other companies eventually began sponsoring drivers such as Monster Energy's sponsorship of Kyle Busch and Kurt Busch,[3] Amp Energy's partnership with Dale Earnhardt Jr., and 5-hour Energy's sponsorship of Clint Bowyer, Erik Jones and Martin Truex Jr.. Some companies such as PepsiCo and NOS Energy made drinks especially for Jeff Gordon[4] and Kyle Busch,[5] respectively.

Beginning in the 2017 NASCAR season, Monster Energy became the Cup Series' title sponsor, which named the entire series Monster Energy NASCAR Cup Series and made them the official energy drink of NASCAR. This also prevented other energy drink competitors from entering sponsorship agreements in the top series.[6] In 2020, the agreement ended and competitors were allowed to once again enter into car sponsorship.

Being involved with energy drink companies and sponsorship, Kyle Busch decided to create his own brand of energy drink with beverage entrepreneur Jeff Church in 2020.[7]

About

Rowdy Energy is named after its founder, Kyle Busch's nickname, which is "Rowdy". It was launched in 2020 by both Busch and Jeff Church, who had co-founded Suja Juice in 2012. In an interview with Autoweek, Busch said he created the drink, "Just to have a healthier option for the fans, for myself." [8] According to the company's YouTube channel, the first run of drinks were produced in January 2020.[9]

Products

The drinks is available online in four flavors, including two sugar free options that are Keto certified. The traditional drinks have 60 percent less sugar than other popular energy drink brands.[10]

The current flavors are:[11]

  • Cherry Limeade
  • Orange Citrus
  • Sour Green Apple (zero sugar)
  • Strawberry Lemonade (zero sugar)

Sponsorship

The drinks can be seen during at-track interviews of Kyle Busch. It was first seen during Busch's 2020 24 Hours of Daytona performance when in the opening hour Busch was seen with a can of the Cherry Limeade flavor and wearing a Rowdy Energy branded hat.[12] The logo also appeared on Busch's 2020 Daytona 500 helmet and he was seen drinking one of the beverages following his exit from the race. Rowdy Energy is listed as an associate partner on KyleBusch.com.[13]

References
  1. Engle, Greg (2020-02-08). "NASCAR Champ Kyle Busch Develops Energy Drink for His 'Tom Brady Years'". Autoweek. Retrieved 2020-02-21.
  2. "Vickers Gets First Red Bull NASCAR Win and Kahne Has Final Flourish". Red Bull. Retrieved 2020-02-21.
  3. "Kurt Busch Is Ready For Daytona". www.monsterenergy.com. Retrieved 2020-02-21.
  4. "Jeff Gordon Energy Drink | #1728303159". Worthpoint. Retrieved 2020-02-21.
  5. "NOS Rowdy High Performance Energy Drink 16 Oz Cans - Pack of 24". taldepot.com. Retrieved 2020-02-21.
  6. Gluck, Jeff. "Monster Energy replaces Sprint as title sponsor for NASCAR's top series". USA TODAY. Retrieved 2020-02-21.
  7. "Our Story". Rowdy Energy. Retrieved 2020-02-21.
  8. Engle, Greg (2020-02-08). "NASCAR Champ Kyle Busch Develops Energy Drink for His 'Tom Brady Years'". Autoweek. Retrieved 2020-02-21.
  9. "Rowdy Energy Drink | The First Run". YouTube. January 18, 2020. Retrieved February 21, 2020.
  10. "Our Story". Rowdy Energy. Retrieved 2020-02-21.
  11. "Flavors". Rowdy Energy. Retrieved 2020-02-21.
  12. Christie, Toby (2020-01-25). "What is Rowdy Energy Drink? And How Can You Buy it?". TobyChristie.com. Retrieved 2020-02-21.
  13. Busch, Kyle. "Kyle Busch Official Site". www.kylebusch.com. Retrieved 2020-02-21.
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