Rebecca Hair Products

Henan Rebecca Hair Products (SSE: 600439) is a Chinese manufacturer of hair products. It is one of the three largest hair products producers in the world along with Godrej Consumer Products Limited and Great Lengths.

Henan Rebecca Hair Products Co. Ltd.
Public
IndustryHair products
Founded1995
HeadquartersXuchang, Henan, China
RevenueApprox. $200 million (2016)[1]
Number of employees
11,000[1]

History

The company was founded in 1995. It launched an overseas presence in 1999 by opening in Nigeria. In 2003, it became the first hair products company listed on the Shanghai Stock Exchange.[2]

Consumer markets

The company operates in China but almost all of its products are sold in export markets.[1] Rebecca Hair operates in the US, Europe, and over 20 countries in Africa. The African market is particularly important for the company and accounts for about half of the company's overall revenue; in 2017 African revenue reached 884 million yuan (138.1 million U.S. dollars).[3] Nigeria is the focal point of African operations but there are smaller subsidiaries in Ghana, Togo, Côte d'Ivoire, Burkina Faso, the Democratic Republic of the Congo, Tanzania, and Kenya.[2]

Manufacturing

The company has factories in China, Nigeria and Ghana.[2] Manufacturing of synthetic hair products requiring use of machinery with constant power supply is located in China.[2]

References
  1. Tang, Shihua (May 24, 2018). "China's Largest Wig Maker Judges Time Is Ripe for US Expansion". Yicai Global.
  2. Li, Lianxing (July 21, 2014). "Hair-raising success story of Henan Rebecca". China Daily.
  3. "Across China: Chinese wigs grow in popularity in Africa". Xinhua. June 5, 2018.
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