Quicksand (Martha and the Vandellas song)

"Quicksand" is a 1963 soul-dance single by Motown girl group Martha and the Vandellas. It was built around a similar gospel-inspired delivery of their previous release, their breakout hit, "(Love Is Like a) Heat Wave", but with a slightly slower tempo and a harder edge. Like "Heat Wave", it features an analogy to a natural phenomenon, with the narrator comparing falling in love to sinking in quicksand.[1] Released in November 1963 on the Gordy label, the song became another Top Ten hit for Martha & the Vandellas, eventually reaching number eight on the Billboard Hot 100.[2] It was the third hit on which the group collaborated with the famed Holland–Dozier–Holland team, who would go on to record hits with the likes of Vandellas' contemporaries, The Supremes and the Four Tops.