Precious (Depeche Mode song)

"Precious" is a song by English electronic band Depeche Mode from their studio album, Playing the Angel (2005). It was released on 3 October 2005 in the United Kingdom by Mute Records and 11 October 2005 in the United States by Sire Records and Reprise Records as the album's lead single. The song reached No. 4 on the UK Singles Chart, No. 71 on the US Billboard Hot 100, and No. 23 on the US Modern Rock Tracks chart. It also topped the charts in Denmark, Italy, Spain and Sweden, and it peaked within the top 10 in Austria, Wallonia, Canada, Finland, Germany and Norway.

"Precious"
Single by Depeche Mode
from the album Playing the Angel
B-side
  • "Free"
  • Remixes
Released3 October 2005
Format
RecordedJanuary – July 2005
StudioSound Design (Santa Barbara, CA)
GenreSynth-pop[1]
Length4:10
Label
Songwriter(s)Martin Gore
Producer(s)Ben Hillier
Depeche Mode singles chronology
"Enjoy the Silence 04"
(2004)		 "Precious"
(2005)		 "A Pain That I'm Used To"
(2005)
Music video
"Precious" on YouTube
Audio sample
Depeche Mode – "Precious"
  • file
  • help

It was the band's first single of original music in more than three years. "Precious" was released to international radio stations and as a digital download on 22 August 2005.

Music video

The music video for "Precious" features the band performing on an empty, computer-generated cruise ship, before walking out into an alien-looking (also CG) forest. The video was directed by Uwe Flade, who directed the "Enjoy the Silence 04" video. It is streamable for free on the Depeche Mode website in the archives.

B-sides

"Free" is the B-side to "Precious". It's a techno beat with an old school feel. It was unavailable in the US, aside from importing, but is now available on iTunes. It also appears as a bonus track on the Japanese version of Playing the Angel. There is no remix of the song, aside from an early version that was heard at the Touring the Angel press conference, as shown on the Playing the Angel Electronic Press Kit, however, the full/stand-alone version is not available for download or purchase at this time.

Chart performance

UK

The single was released to digital downloads and to shops on the same day, 3 October 2005. It was added to XFM's playlist in mid-September. It also made it to BBC Radio 2's A-List. On 2 October 2005 it reached No. 49 on the UK airplay chart, jumping to No. 27 on 16 October 2005. On 9 October 2005 the single debuted at No. 4 on the UK Singles Chart, giving them their highest UK chart position in eight years (since "Barrel of a Gun" in 1997), and also matching that of "People Are People" in 1984. The single spent a total of five weeks on the chart.

US

"Precious" reached No. 71 on the Billboard Hot 100 and No. 23 on the Modern Rock Tracks chart. It was Depeche Mode's first single to make either chart since 2001's "Dream On". The song also topped both the Hot Dance Music/Club Play and the Hot Dance Singles Sales charts.

"Precious" was originally released to US radio and digital download on 22 August 2005. Soon after this release, it reached No. 70 on the Billboard Pop 100, No. 53 on the Hot Digital Songs chart, and No. 47 on the Hot Digital Tracks chart.

Over the next two months, grew to be supported by 53 US alternative rock radio stations. During this time, it climbed up the Modern Rock Tracks from an original debut at No. 38 on 8 October 2005 to No. 24 on 25 November 2005. It remained at No. 24 throughout December and finally peaked at No. 23 on 7 January 2006.

"Precious" was released to stores in the US on 11 October 2005. One week later, on the chart dated 29 October 2005, it reached at No. 3 on the Hot 100 Singles Sales chart and also debuted on the Hot 100 at No. 99, after "bubbling under" the week before. This same day it topped both the Hot Dance Music/Club Play and the Hot Dance Singles Sales charts and reached No. 27 on the Modern Rock Tracks chart.

The next week, on 5 November 2005, "Precious" reached No. 1 on the Singles Sales chart. This propelled it to No. 71 on the Hot 100 and No. 52 on the Pop 100.

"Precious" debuted at No. 39 on the Adult Top 40 on 3 December 2005. It reached No. 32 on 31 December 2005.

Formats and track listing

These are the formats and track listings of major single releases of "Precious"

Credits: Music Video
  • Director: Uwe Flade
  • Editing: Markus Gerwinat
  • Creative Direction, Designs: Niklas Briner
  • Photography: Fabian Hothan
  • Post-production: Effekt-Etage, Berlin
  • Producer: Mark Entzelmann
  • Shoot Location: London, United Kingdom
  • Production Company: Q Film, Hamburg
  • Label: Mute Records UK, 2005

Charts

Certifications
Region CertificationCertified units/sales
Italy (FIMI)[37] Gold 15,000

*sales figures based on certification alone
sales+streaming figures based on certification alone

See also

References
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  2. "Austriancharts.at – Depeche Mode – Precious" (in German). Ö3 Austria Top 40.
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  4. "Ultratop.be – Depeche Mode – Precious" (in French). Ultratop 50.
  5. "Depeche Mode Chart History (Canadian Digital Songs)". Billboard. Retrieved 23 February 2020.
  6. "Danishcharts.com – Depeche Mode – Precious". Tracklisten.
  7. "Hits of the World – Eurocharts" (PDF). Billboard. Vol. 117 no. 43. 22 October 2005. p. 91. Retrieved 17 April 2020.
  8. "Depeche Mode: Precious" (in Finnish). Musiikkituottajat – IFPI Finland.
  9. "Lescharts.com – Depeche Mode – Precious" (in French). Les classement single.
  10. "Offiziellecharts.de – Depeche Mode – Precious". GfK Entertainment Charts.
  11. "IFPI Greece archive". Archived from the original on 24 November 2005. Retrieved 24 November 2005.
  12. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 23 February 2020.
  13. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 23 February 2020.
  14. "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 23 February 2020.
  15. "The Irish Charts – Search Results – Precious". Irish Singles Chart. Retrieved 23 February 2020.
  16. "Italiancharts.com – Depeche Mode – Precious". Top Digital Download.
  17. "Nederlandse Top 40 – week 43, 2005" (in Dutch). Dutch Top 40
  18. "Dutchcharts.nl – Depeche Mode – Precious" (in Dutch). Single Top 100.
  19. "Norwegiancharts.com – Depeche Mode – Precious". VG-lista.
  20. "Polish Singles Chart |". Archived from the original on 12 February 2009. Retrieved 10 July 2012.
  21. "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  22. "Spanishcharts.com – Depeche Mode – Precious" Canciones Top 50.
  23. "Swedishcharts.com – Depeche Mode – Precious". Singles Top 100.
  24. "Swisscharts.com – Depeche Mode – Precious". Swiss Singles Chart.
  25. "Official Singles Chart Top 100". Official Charts Company.
  26. "Depeche Mode Chart History (Hot 100)". Billboard. Retrieved 23 February 2020.
  27. "Depeche Mode Chart History (Adult Alternative Songs)". Billboard. Retrieved 23 February 2020.
  28. "Depeche Mode Chart History (Adult Pop Songs)". Billboard. Retrieved 23 February 2020.
  29. "Depeche Mode Chart History (Alternative Songs)". Billboard. Retrieved 23 February 2020.
  30. "Depeche Mode Chart History (Dance Club Songs)". Billboard. Retrieved 23 February 2020.
  31. "Depeche Mode Chart History (Dance Singles Sales)". Billboard. Retrieved 23 February 2020.
  32. "Rapports Annuels 2005". Ultratop. Retrieved 3 January 2020.
  33. "Top 100 Single–Jahrescharts 2005" (in German). GfK Entertainment. Retrieved 29 May 2018.
  34. "Archived copy" (PDF). Archived from the original (PDF) on 27 September 2013. Retrieved 20 July 2013.CS1 maint: archived copy as title (link)
  35. "Årslista Singlar – År 2005" (in Swedish). Hitlistan. Archived from the original on 19 July 2011. Retrieved 29 May 2018.
  36. "The Official UK Singles Chart 2005" (PDF). UKChartsPlus. January 2006. Retrieved 29 May 2018.
  37. "Archived copy" (PDF). Archived from the original (PDF) on 26 May 2015. Retrieved 26 February 2020.CS1 maint: archived copy as title (link)
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