Prajakta Koli

Prajakta Koli is an Indian YouTube content creator who makes comedy videos.[1] She is popularly known by her YouTube name "MostlySane". Her videos are mostly comical takes on her observation of everyday life situations.[2]

Prajakta Koli
Koli in 2018
Personal information
OccupationYouTuber, blogger
Websitemostlysane.in
YouTube information
Channel
Years active2015–present
GenreComedy
Subscribers5.42 million
Total views699.96 million
NetworkOne Digital Entertainment
100,000 subscribers 2016
1,000,000 subscribers 2019
Updated 27 June 2020

Career

She worked at Fever 104 FM radio station in Mumbai as an intern before launching her YouTube channel in 2015.[3]

Koli has collaborated with mainstream Bollywood actors like Kareena Kapoor Khan, Saif Ali Khan, Ayushmann Khurana, Nawazuddin Siddiqui, Vicky Kaushal, Kajol, Ajay Devgn, Varun Dhawan, Alia Bhatt as well as digital performers such as Lilly Singh, Collins Key, Bhuvan Bam, and Ashish Chanchlani.[4][5]

Koli performed at the "YouTube FanFest" in Delhi in 2018 and in Mumbai in 2019.[6] In December 2018, she recorded a national TV commercial for WhatsApp which deals with the prevention of propaganda and spreading fake news through the messaging app.[7][8]

In February 2019 she was part of Forbes' list of 30 under 30 and in Outlook Business Magazine's list of Women of Worth[9] and Entrepreneur India's list of 35 under 35[10] along with winning Cosmopolitan magazine's YouTuber of the Year award.[11]

In 2020 Koli announced the launch of her YouTube Originals show 'Pretty Fit', where she interviews other celebrities including Kareena Kapoor, Neha Kakkar, Sanya Malhotra, RJ Malishka, Mithila Palkar and Sumukhi Suresh, who are made to perform various tasks. The first episode was released on 21 January.[12]

In January 2020 Koli was included in the annual "Cool list" of the gossip magazine Grazia India,[13] and in April 2020 she was featured on the cover of the magazine BW Businessworld as part of their Most Influential Women's list.[14]

Social initiatives

On World Mental Health Day in 2016, Koli launched her campaign #iPledgeToBeMe which addresses mental health well being and body shaming. She shared her experiences of body shaming and wrote a rap song, "Shameless", in May 2017. The video features Raftaar, RJ Malishka and Mithila Palkar[15] among others.

She has been part of campaigns such as #GirlsCount for One.Org where she spoke about the importance of girl's education. She also participated in YouTube's Safer Internet Week where she addressed cyber-bullying. In November 2018 she collaborated with YouTube Impact Labs to promote education for girls. In September 2019 Koli traveled to New York as a delegate for Goalkeepers an initiative by Bill & Melinda Gates Foundation.

Creators for Change

In May 2018, she was one of the content creators participating in YouTube's program Creators for Change. [16][17] She made a music video named "No Offence" for her Creators For Change Project, which was shown in the United Nations as part of their International Day of Tolerance where she represented India.[18] In a special episode of Creators For Change in 2020, Koli and two other YouTube content creators, Liza Koshy, and Thembe Mahlaba, interviewed girls in different countries about their opportunities for education, and discussed the topic with Michelle Obama.[19][18]

References
  1. "Meet Prajakta Koli and everything insane that makes her 'Insane'". indianexpress. 3 August 2018.
  2. ScoopWhoop (30 January 2018). "Meet Prajakta Koli, The Funny Girl From Mumbai The Internet Is Falling In Love With". ScoopWhoop. Retrieved 28 March 2018.
  3. "Queen of content Prajakta Koli takes us inside her life as a popular YouTuber". indiatoday.
  4. "Responsibility Has Become A Huge Focus For YouTube: Susan Wojcicki". Forbes India. Retrieved 27 February 2020.
  5. "Kareena Kapoor Khan digs ground; video goes viral". mid-day. 5 October 2019. Retrieved 27 February 2020.
  6. "Uber Eats, Vivo, 5 Star do tamasha at YouTube FanFest 2019". afaqs!. Retrieved 6 November 2019.
  7. "WhatsApp's first India-specific TVCs attack fake news". www.afaqs.com. 3 December 2018. Retrieved 14 December 2018.
  8. WhatsApp, WhatsApp - जन्मदिन बाँटिये, हंसी-मजाक बाँटिये, खुशियाँ बाँटिये, अफवाहें नहीं., retrieved 14 December 2018
  9. "Prajakta Koli – Outlook Business WoW". Retrieved 6 November 2019.
  10. Sabharwal, Punita (9 February 2019). "Entrepreneur Reveals its 35 Under 35 Class of 2019". Entrepreneur. Retrieved 6 November 2019.
  11. Satote, Monika (27 March 2019). "Cosmopolitan Awards Winners 2019: See The Full Report". Headlines of Today. Retrieved 6 November 2019.
  12. Samosa, Social (17 January 2020). "YouTube announces fitness-themed Original show in Indian market". Social Samosa. Retrieved 20 January 2020.
  13. "Prajakta Koli for Grazia Cool List 2020". grazia.co.in. Retrieved 19 April 2020.
  14. "Anushka Sharma, Anita Dongre & Dipali Goenka among Business World's Most Influential Women - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 19 April 2020.
  15. MostlySane (25 May 2017), Shameless (शेमलेस) by Prajakta Koli ft. Raftaar | MostlySane | #iPledgeToBeMe, retrieved 8 March 2019
  16. "AIB, Niharika NM, MostlySane Join YouTube's 'Creators For Change' Program". News18. Retrieved 10 May 2018.
  17. "YouTube on Twitter". Twitter. Retrieved 10 May 2018.
  18. Agarwal, Mihika (17 March 2020). "Meet the Indian vlogger who joined forces with Michelle Obama to fight for girls' education". Vogue India. Retrieved 22 June 2020.
  19. Haithman, Diane; Haithman, Diane (18 January 2020). "YouTube 'Creators for Change' Anticipates Michelle Obama Interview – TCA". Deadline. Retrieved 20 January 2020.
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