Pobjeda

A 2019 stamp of Montenegro dedicated to the 75th anniversary of Pobjeda

The first issue of Pobjeda was published on 24 October 1944 in Nikšić as a part of the National liberation front of Montenegro (Narodnooslobodilački front Crne Gore). Three more issues came out before Pobjeda began to be published in Cetinje. That city was Pobjeda's home until 1954, when it moved to Podgorica.

Pobjeda was a bi-weekly and weekly newspaper until 1 January 1975 when it switched to daily frequency. The change happened at the period when headquarters of Pobjeda moved from old location (Graphic institute building, at the Ribnica river coast) to the new building, in the new city quarter (Bulevar Revolucije 11).

For many decades, in time of SFR Yugoslavia, Pobjeda has been sold on the newsstands in Belgrade, Zagreb, Sarajevo, Split and other biggest cities in Bosnia and Herzegovina, Croatia, Macedonia, Serbia and Slovenia. In the same tame, many newsstands in Montenegro were owned by Pobjeda.

After the breakup of Yugoslavia, copies of Pobjeda were sold in Montenegro and Serbia. Pobjeda also published several magazines, and today there is first sport newspaper in Montenegro Arena. Newspaper owns publishing label, which books and publications were awarded at many prestigious events. 'Pobjeda', originally dominating the Montenegrin readers, lost one part of its readers after the establishment of the two other newspapers - Vijesti and Dan.

Until 1997 Pobjeda was the only print media published in Montenegro, and big competition of dailies that emerged from 1997 an on, along with complex and sometimes chaotic media situation in Montenegro, made old-fashioned run Pobjeda financially very vulnerable, and caused financial difficulties, inducing the company into bankruptcy. In November 2007, Montenegrin government announced its intention to sell 51% of its stake in Pobjeda (thus keeping the remaining 25.7% for itself "in order to be able to influence strategic decision of the new owner"[1]) and opened a tender for qualifying offers to do so. By the tender's closing on March 4, 2008 no offers came in. In early May 2008, the government announced that it will open another tender by the end of May 2008. It also let it be known on the same occasion that in order to make the entity more appealing to potential buyers, it's considering writing-off Pobjeda's €2.2 million debt to the State through personal income taxes and contributions.[2] In late June 2008, Pobjeda posted a loss of €3.75 million for the calendar year 2007.[3]

Daily Pobjeda was privatised in December 2014, and is now owed by Media Nea group.

Pobjeda is now private and profitable company. For the first time, the company was in 2015 listed on State Tax Authority's “White list of tax payers”. It has reported, for the first time in its history, the profit to Tax authorities - for business year 2015.

Publisher of Pobjeda daily newspaper, "Nova Pobjeda d.o.o." in addition to its main publication, also publishes a number of periodical magazines such as weekly sports newspaper "Arena" and magazine "Objektiv", an weekly journal devoted to cinema and popular culture. "Arena", a Podgorica-based weekly (formerly daily) sports journal, published by Pobjeda, since 2005.

¹Montenegrin is in the process of standardization, historically and nominally considered only a dialect of Serbian, inteligible with other Serbo-Croatian languages

• Official website