PAW Patrol

• Ryder is a 10-year-old boy and the leader of the PAW Patrol. He was voiced by Owen Mason[5] from 2013 to 2015, by Elijha Hammill from 2015 to 2016, Jaxon Mercey from 2016 to mid-2019, and by Joey Nijem from mid-2019 onward.[6]
• Marshall is a clumsy but competent Dalmatian who serves as a firefighter and paramedic dog. He was voiced by Gage Munroe from 2013 to 2014, by Drew Davis from 2014 to 2019, by Lukas Engel from 2019 to 2020, and by Kingsley Marshall from 2020 onward.
• Rubble is a bulldog who serves as a construction dog. He is voiced by Devan Cohen from 2013 through 2019, and by Keegan Hedley from 2019 onward.
• Chase is a German Shepherd who serves as a police and spy dog. He was voiced by Tristan Samuel from 2013 to 2014, by Max Calinescu from 2014 to 2018, and by Justin Paul Kelly from 2018 onward.
• Rocky is a grey-and-white mongrel who serves as a recycling and handyman dog. He was voiced by Stuart Ralston from 2013 to 2015 and by Samuel Faraci from 2015 onward.
• Zuma is a chocolate Labrador retriever who serves as an aquatic rescue pup. He was voiced by Alex Thorne from 2013 to 2017, by Carter Thorne from 2017 to 2019, and by Shayle Simons from 2019 onward.
• Skye is a cockapoo who serves as an aviator. She is voiced by Kallan Holley from 2013 through 2019, and by Lilly Bartlam from 2019 onward.

• Cap'n Turbot is the PAW Patrol's most frequent caller, who serves as an occasional member of the team in the Merpup-themed special episodes. He is a smart marine biologist who frequently speaks in alliterations. His main vehicle is a boat called the Flounder. He is voiced by Ron Pardo.
• Robo-Dog is a robotic dog introduced in "Pups Save Ryder's Robot". He serves as the driver for the PAW Patroller and the pilot for the Air Patroller.
• Everest is a Siberian Husky who serves as a snow rescue dog in emergencies relating to snow or ice. She was introduced in the season two episode "The New Pup". Her vehicle is a snowmobile. She is voiced by Berkley Silverman.
• Tracker is a brown-and-white Chihuahua who serves as a jungle rescue pup. His vehicle is a Jeep. He is voiced by David Lopez (Season 3-present).
• Tuck and Ella are two Golden Retrievers who are siblings and serve as the "Mighty Twins." Their vehicle is a "Mighty Car" that splits into two "Mighty Motorcycles."

• Mayor Goodway is the mayor of Adventure Bay who lives at the City Hall. She is very competitive with Mayor Humdinger of Foggy Bottom, can be very panicky at times, and has a pet chicken named Chickaletta whom she carries in her purse. She is voiced by Deann Degruijter.
• Chickaletta is Mayor Goodway's pet chicken that she carries around in her purse, even getting into mischievous antics. She usually prefers to just do her own thing and generally ignores what's going on, especially if she is too busy sleeping or eating.
• Francois Turbot is Cap'n Turbot's cousin and research partner, who lives with him in the Seal Island lighthouse. He works as a zoologist, artist, and nature photographer. He has a thick French accent and often uses French phrases in place of English words. He is voiced by Peter Cugno.
• Mayor Humdinger is the mayor of Foggy Bottom and the main antagonist of PAW Patrol. He is the arch-rival of Mayor Goodway and will do anything to be "on top". But underneath, the mayor can be humble and kind. He is voiced by Ron Pardo.
• The Kitten Catastrophe Crew are the villainous feline counterparts of the PAW Patrol. They are owned and led by Mayor Humdinger and will do what they are asked, but sometimes they can be stubborn and disobey or outsmart Mayor Humdinger.
• Mr. Porter is a restaurant owner in Adventure Bay as well as the grandfather of Alex Porter. He is voiced by Blair Williams.
• Alex Porter is a young boy who lives in Adventure Bay and is Mr. Porter's grandson. He is rather impatient. He is voiced by Christian Distefano (Season 1-mid-Season 5) and Wyatt White (mid-Season 5-present).
• Katie is a young girl about Ryder's height who works at the Adventure Bay pet parlor. She is loving and caring and also has a pet cat named Cali, whom she is usually seen with. She is voiced by Katherine Forrester.
• Jake is a snowboarder from Adventure Bay who operates the snowboarding resort and is the caretaker of Everest. He is voiced by Scott McCord.
• Farmer Yumi is a farmer in Adventure Bay. She is the wife of Farmer Al. She cares greatly for her animals such as Bettina, Garbie, and her chickens. She is voiced by Hiromi Okuyama (Season 1) and Stephany Seki (Season 2-present).
• Farmer Al is the farmer of Moo Juice Dairy Farm in Adventure Bay. He is the husband of Farmer Yumi. He is voiced by Ron Pardo.
• Carlos is a young boy. He is Ryder's pen pal from the Jungle, and is the caretaker of Tracker. He is voiced by Lucius Hoyos (Season 2-late Season 3) and Jaiden Cannatelli (late Season 3-present).

The series has been sold to TV networks in over 160 countries.[17]

In the United States, the series is aired on Nickelodeon as well as the Nick Jr. channel. In Canada, the series is primarily shown on TVOKids, Knowledge Kids, Tele-Quebec, and City Saskatchewan.

As required for Canadian programs aired on federally-funded networks, PAW Patrol has been dubbed in French for Quebec broadcasts and for its broadcast in France on TF1.[18] Canal Panda airs a European Portuguese dub.[19] and it aired on MBC3 in the Middle East. A British English dub, which uses the same scripts as the Canadian version with minor changes, is shown on Channel 5 and Nick Jr. UK.[20] Anione, JEI TV, and KBS have all broadcast the Korean-dubbed version.[21] The show has been aired in the Icelandic language on Iceland's public broadcaster RÚV since 2015.[22] The first two seasons were shown in Finnish on Yle TV2.[23] The video on demand platform Le.com obtained broadcast rights for a Mandarin Chinese-dubbed version of PAW Patrol in April 2016.[24] It aired on MiniMini+ in Poland, e-Junior in the United Arab Emirates, and Clan TVE in Spain. On April 6, 2019, TV Tokyo premiered a Japanese dub of the show, starring Megumi Han as Ryder,[25] who is renamed "Kento" (ケント).[26]

Nickelodeon produced a number of DVDs based on the show, with Paramount (Region 1), Universal (Region 2) and Universal / Sony (Region 4).

Nickelodeon, with Paramount for Region 1 and with Universal / Sony for Region 4, released a number of DVDs featuring one episode from a variety of the animated television series they have produced, including "Paw Patrol", "Blaze and the Monster Machines", "Blue’s Clues", "Bubble Guppies", "Dora the Explorer", "Dora and Friends: Into the City!", "The Fresh Beat Band of Spies", "Ni Hao, Kai-Lan", "Rusty Rivets", "Shimmer & Shine", "Sunny Day", "Team Umizoomi" and "Top Wing", 6 on each DVD.

Paw Patrol episodes feature as bonus episodes in the DVD releases, the releases Nickelodeon produced in Region 2 with Paramount and in Region 4 with Universal / Sony, of other animated television series, including "Shimmer and Shine", "Nella the Princess Knight" & "Rusty Rivets"

PAW Patrol has received largely positive reviews from critics. Common Sense Media reviewer Emily Ashby gave the show a four-star rating, stating that "perhaps the show's best attribute is how it demonstrates the value of thoughtful problem-solving".[177] Randy Miller of DVD Talk recommended the show, calling it "packed with all the harmless action and cornball jokes that kids can't help but snicker at".[178] Stuff.co.nz reviewer Pattie Pegler also wrote favourably of the series, but felt that some of the characters "seem rather arbitrary, like Rocky the Recycling Pup".[179] The About Group's Carey Bryson gave the series a mixed review, criticizing its "formulaic" nature but affirming that the "show is not without funny moments".[14]

A research study, commissioned by Sky in March 2016, reported that 16 per cent of surveyed British and Irish children named PAW Patrol as their favourite program.[180]

Criticism had been directed toward the show's unequal gender representation, because initially the team of dogs is primarily male and included only one female character. Brandy King of the Center on Media and Child Health "found the gender imbalance immediately noticeable" while watching the program.[181] Today's Parent noted in April 2015 that PAW Patrol images appeared frequently on Twitter with the hashtag "#IncludeTheGirls".[182] In response to these criticisms, the writers added an additional female character named Everest, a Siberian Husky and snow rescue dog, starting in season 2.

Some of the pups were accused of behaving manipulatively towards younger viewers in a 2018 study which focused on app-based advertising techniques.[183]

PAW Patrol has received consistently high ratings on Nickelodeon. Viacom CEO Philippe Dauman cited the series as a source of Nickelodeon's 2014 ratings growth.[184] It ranked as the highest-rated, preschool TV program in the United States in November 2013[185] and held that position throughout the spring 2014 season.[186] The spot was briefly overtaken by Team Umizoomi reruns in July 2016, but PAW Patrol reclaimed the title later the same month.[187] Bloomberg L.P. described PAW Patrol as part of a "creative resurgence" that increased the Nick Jr. channel's viewership in 2016.[188] At Nickelodeon's 2016 upfront presentation for future advertisers, Cyma Zarghami named PAW Patrol one of two preschool shows to have significantly helped boost ratings for the network (the other being Blaze and the Monster Machines).[189]

In March 2015, two back-to-back premieres of the show ranked among the top twenty weekday showings (among total viewers) in Australia.[190] In May 2015, it was reported that PAW Patrol broadcasts on TF1 had been viewed by 45 per cent of households in France with preschool-aged children.[191]

The show has received recognition from public figures and celebrities. Canadian Prime Minister Justin Trudeau and his children are fans of the show; Trudeau mentioned the characters by name in a 2017 speech.[192] After performing at the Super Bowl LII halftime show, Justin Timberlake filmed a segment for The Tonight Show Starring Jimmy Fallon in which he named Chase as his favourite PAW Patrol character and held a Chase plush toy.[193] During his opening monologue for the 90th Academy Awards, host Jimmy Kimmel joked that a young nominee was missing PAW Patrol to attend the ceremony.[194]

The show was satirized by The Onion in a 2018 parody article; referencing police brutality in the United States, the article claimed that the show's writers defended police dog Chase for shooting an unarmed black lab.[195]

In 2014, the series' theme song was nominated for Outstanding Original Song – Main Title and Promo in the 41st Daytime Creative Arts Emmy Awards.[196] In 2016, the season two episode "Pups Save a Mer-Pup" was nominated for Best Animated Television/Broadcast Production for Preschool Children in the 43rd Annie Awards.[197] As of 2018, PAW Patrol has received seven Canadian Screen Award nominations with six wins.

In November 2017, Ronnen Harary confirmed that Spin Master is "currently considering whether to extend the PAW Patrol franchise into feature films at some point in the next 12 to 24 months." Animation tests were conducted in 2017 to measure how the characters "would translate onto the big screen" and the company is currently in the process of developing a film script.[212]

On May 9, 2019 it was confirmed during Spin Master's First Quarter 2019 Earnings Conference Call that an animated theatrical film based on the series, titled PAW Patrol: The Movie is in the works with an August 2021 release date.[213] Animation for the film will be done by Mikros Image. [214] With development of the film later confirmed on February 21, 2020, the film will be directed by Cal Brunker who directed both The Nut Job 2: Nutty by Nature and Escape From Planet Earth. Spin Master Entertainment would produce the movie with association with both Nickelodeon Movies and Paramount Pictures.[215] On April 24, 2020, the release date was announced to be August 20, 2021.[216]

In June 2018, Nickelodeon and Outright Games announced a game based on the series, titled PAW Patrol: On a Roll. It was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows in North America on October 23, 2018.[217]

On May 18, 2014, Spin Master introduced a toy line based on the television series at Toys "R" Us locations across Canada.[218] The line was not distributed to international markets until June 22 of the same year.[219] Dion Vlachos, a representative from Nickelodeon, was in charge of the U.S. product launch.[220]

PAW Patrol has since become one of Spin Master's most profitable brands. Analysts for the National Bank of Canada reported that toys and games based on the show accounted for approximately $245 million U.S. (or 25 per cent) of Spin Master's gross product sales for 2015.[2] Spin Master chairman Anton Rabie noted in August 2016 that the "continuing strength" of PAW Patrol toys, in addition to new acquisitions and movie licenses, made up 40.5 per cent of the firm's second quarter revenue.[221] Marketing manager Emma Eden said that the toys were responsible for increasing the company's presence in the preschool market.[222] Throughout 2016, Spin Master's revenue grew more in this market than in any other toy category. PAW Patrol has been cited as the sole reason for this.[223]

The NPD Group named PAW Patrol the top new toy brand of 2015 in the United Kingdom.[224] The group also reported that it was the best-selling preschool license in France in the first quarter of 2015.[191] Dave Brandon, the chief executive officer of Toys "R" Us, listed the PAW Patroller vehicle toy as one of the 2015 holiday season's "hottest" items.[225][226] Argos the U.K. catalogue retailer included the PAW Patrol Air Patroller vehicle on its list of the toys it predicts will be bestsellers during the Christmas 2016 season.[227] In 2018, it was estimated that total retail sales to date were approximately US$7 billion.[228][229][230]

In April 2016, a stage show titled PAW Patrol Live: Race to the Rescue was announced.[231] The show features the PAW Patrol characters competing in a race. It toured Canada, the United States, Mexico, New Zealand, Australia and the Philippines.[232][233] A sequel show, titled PAW Patrol Live: The Great Pirate Adventure, was announced in June 2017. It follows the PAW Patrol as they rescue Cap'n Turbot from a cavern, and it will tour the same countries as its predecessor.[234] The shows are produced by VStar Entertainment Group, which is best known for producing the popular Sesame Street Live touring shows for 37 years.

Mascots based on the PAW Patrol characters have appeared at events across Canada, the United States, and the United Kingdom. They joined an "Etch A Sketch Day" celebration at Spin Master's office in Toronto on July 26, 2016.[235] The characters, along with replicas of the Lookout tower from the program, were included as part of the Nick Jr. Play Date Tour in autumn 2015.[236] Marshall and Chase made appearances at shopping malls throughout Nottingham, Suffolk, and Somerset in the U.K. in the summer of 2016.[237] Multiple meet-and-greet events attracted far more attendees than expected, with some reaching over 5,000 visitors.[238][239] They appeared for the first time in Northern Ireland at Glenarm Castle on July 13, 2016.[240] They are scheduled to appear regularly in a Nickelodeon-themed area of the Thurrock's Lakeside Shopping Centre located on the outskirts of London, England.[241]

Like many children's properties, unauthorized productions and events using copyright infringing costumes featuring the show's characters have attracted the attention of Spin Master and Nickelodeon. In February 2016, several Greene King pubs in the U.K. scheduled breakfast events with costumed characters modelled after the pups. Nickelodeon forced the chain to stop every event by threatening a lawsuit if they went ahead.[242] There was some consumer backlash as a result, but the events were not held.[243]