Beachbody

Team Beachbody encourages members of the general public to enroll as "coaches". These customers-turned-salespeople register online as a "coach" and sell fitness packages using Beachbody products and programs including workout DVDs, food supplements and meal plans and in turn earning up to 25% commission[5] for each sale.[6] Carl Daikeler, a co-founder described coaches as serving as "walking billboards and salespeople who want to help their family and friends..."[2] and that the "average lifespan" of a coach is three months. In 2013, CNN reported that within two years of Team Beachbody's launch, sales of the parent company's products rose more than 60%.[7]

An article by Michelle Ruiz for Cosmopolitan's website in 2015 reports that the "pyramid setup" garners criticism from some who call Team BeachBody a "scheme" and that anyone can register online as a coach. The article also quotes Marion Nestle PhD, a professor of nutrition and food studies at New York University, as saying "It never ceases to amaze me that anyone would fall for anything like this. ... It's about making money."[6]

An article in The Philadelphia Inquirer by Anna Orso in 2018 profiles Team Beachbody coaches and reports that coaches earned an average of $2,600 per year (not accounting for expenses) and that more than half of all coaches earn nothing. The company claimed that their pyramid-like sales structure is not an illegal pyramid scheme.[5][8]

P90X

P90X Materials
Inventor	Tony Horton
Inception	2003
Current supplier	Beachbody
Website	http://www.beachbody.com/

Standard home gym equipment recommended for use with P90X: Yoga blocks, yoga mat, dumbbells, pull-up/chin-up bar, push-up handles, gloves, and chair

P90X, or Power 90 Extreme, is a commercial home exercise regimen created by Tony Horton in 2005 and was developed as a successor to the program called "Power 90". It consists of a training program that uses cross-training and periodization, combined with a nutrition and dietary supplement plan.[9]

The program was launched in 2005; it was heavily marketed through infomercials and was endorsed by Sheryl Crow, Michelle Obama, and Paul Ryan.[10]

Tony Horton

In 2010, P90X sales dropped off dramatically,[11] however, it still represented half of Beachbody’s $430 million revenue in 2010 and had sold over 4.2 million copies.[11]

• Official website