Outland Denim

Outland Denim is an Australian denim company[1] that gained in popularity after Meghan, Duchess of Sussex, wore a pair on her royal tour in Australia in 2018.[2] The company started by James Bartle in 2011[1] was founded with the mission of helping survivors of human trafficking in Asia[3] and now also provides living wages to its seamstresses in small villages in Cambodia.[4]

Background

In 2008, founder Bartle saw a film called Taken about sex traffickers which brought the topic to his mind. In 2011, while visiting an anti-trafficking organization called Destiny Rescue, he saw human trafficking and decided to create a company to help those at risk.[5] His first factory in rural Cambodia started with five employees and now has 65 earning a living wage.[5][6]

The brand started in 2011 with pop-up sales in Australia during music festivals. They launched in Canada in 2018 and are a Certified B Corporation international brand.[7] In 2018, Meghan Markle wore a pair of Outland Denim black jeans, following which the brand received a 948% increase in online traffic.[8]

References
  1. Friedman, Megan (17 October 2018). "Meghan Markle Wore Jeans on Her Australia Trip That Benefit the Victims of Sex Trafficking". Town & Country. Retrieved 13 December 2018.
  2. "Meghan Markle Has Created Dozens of New Jobs — All from Wearing a Pair of Jeans". PEOPLE.com. Retrieved 13 December 2018.
  3. Rutherford, Chrissy (29 October 2018). "Meghan Markle Helped Create 30 New Jobs for At-Risk Women By Wearing These Jeans". Harper's BAZAAR. Retrieved 13 December 2018.
  4. "The Social Denim: Interview With James Bartle, Founder Of Outland Denim". The Good Trade. Retrieved 13 December 2018.
  5. "The Ethical Denim Label Fighting Sex Trafficking that Meghan Markle Just Wore". FASHION Magazine. 17 October 2018. Retrieved 15 January 2019.
  6. Kilroy, Kit. "5 Reasons Why You'll Feel Good About Shopping Outland Denim". Who What Wear AU. Retrieved 15 January 2019.
  7. "Ethical Brand 'Outland Denim' Expands Operations in Canada". RETAIL INSIDER. Retrieved 15 January 2019.
  8. Rutherford, Chrissy (29 October 2018). "Meghan Markle Helped Create 30 New Jobs for At-Risk Women By Wearing These Jeans". Harper's BAZAAR. Retrieved 30 March 2020.


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