Odibets

Odibets is a sports betting company based in Nairobi, Kenya. Kareco Holdings Limited operates the Odibets brand and authorized and regulated by the BCLB (Betting Control and Licensing Board) under the Betting, Lotteries and Gaming Act, Cap 131, Laws of Kenya under License No. 0000116.

Odibets
Private
IndustryLotteries and gaming
Founded2018
Headquarters
Nairobi
,
Kenya
Area served
Global
ProductsOdi League
ServicesSports betting
Total equityKareco Holdings Limited
Number of employees
150
ParentKareco Holdings Limited
Websiteodibets.com

Ownership

Odibets is owned by Kareco Holdings Limited, a holding company.

Marketing

Sports Ambassadors

In November 2018, added pro-volleyball star Janet Wanja[1][2] and her football brother star Kevin Kimani as brand ambassadors. The duo starred in multiple Odibets commercials, billboards and adverts.

Sports Sponsorship

The company is the official shirt sponsor of Mathare United F.C..[3][4][5] In addition, the company has a 35,000 jerseys initiative with local teams around Kenya.[6] They also collaborate with various soccer stars like Allan Wanga,[7] former Kenya national football team coach Jacob Mulee to carry out football clinics at various sports venues where players are selected for European Leagues.[8]

For the new KPL season, Odibets announced that it had terminated its shirt sponsorship deal with Mathare United F.C. citing the increase in taxation on gambling companies in Kenya as the main reason.[9][10] Although many gambling companies in Kenya such as SportPesa had their licenses banned, Odibets and others like Betika still operate.[11]

On December 5th 2019, the Football Kenya Federation through its president Nick Mwendwa, announced that they had signed a sponsorship deal for their county leagues with Odibets dubbed Odi Mtaani.[12][13][14]

Controversy

In 2018, Odibets was linked to the son of Kenya's former president Mwai Kibaki (DSIA) - Jimmy Kibaki but this claim has yet to be confirmed.[15]

References
  1. Watiri, Susan (28 November 2018). "Volleyball queen Janet Wanja lands lucrative job". Standard Media Group. Retrieved 30 September 2019.
  2. Ukaya, Brian (25 June 2019). "Volleyball queen Janet Wanja aging like fine wine [Photos]" (Standard Digital). Standard Media Group. Retrieved 30 September 2019.
  3. Mathare, United. "OdiBets confirmed as new shirt sponsors". Mathare United Official Website. Retrieved 21 August 2019.
  4. Timothy, Olobulu (3 October 2018). "Mathare unveil Sh60m shirt-sponsorship deal". Capital FM News. Retrieved 21 August 2019.
  5. "Mathare United in Sh60 million sponsorship boost". Nation Media Group.
  6. Brian, Ukaya (17 June 2019). "OdiBets unveils ambitious plan to support grassroots football". Standard Media Group. Retrieved 21 August 2019.
  7. Game, Yetu (2 August 2019). "Stakeholders Applaud Odibets 35,000 Kit Sponsorship Initiative". Standard Media Group. Retrieved 21 August 2019.
  8. Nairobi, News (21 August 2019). Nairobi News https://nairobinews.nation.co.ke/editors-picks/odibets-partnership-with-european-soccer-scouts-receives-recognition. Retrieved 21 August 2019. Missing or empty |title= (help)
  9. NAMUNWA, NAMUNWA (2 September 2019). "Mathare United: Another KPL Club to Suffer From New Betting Regulations". Business Today. Retrieved 12 September 2019.
  10. KINYANJUI, JEFF (2 September 2019). "Mathare United, Odibets end partnership". Nation Media Group. Retrieved 12 September 2019.
  11. Waweru, Titus (12 July 2019). "SportPesa, Betin PayBill numbers blocked by Government days to AFCON finals". Standard Media Group. Retrieved 12 September 2019.
  12. "FKF signs multimillion sponsorship deal with Odibets". Kenya Broadcasting Corporation. KBC. 6 December 2019. Retrieved 6 December 2019.
  13. FKF. "FKF unveils OdiBets as grassroot county leagues partner in KES 127 Million deal". Football Kenya Federation. FKF. Retrieved 6 December 2019.
  14. Nairobi News Reporter (5 December 2019). "FKF signs Sh127million sponsorship deal with Odibets". Nation Media Group. Nairobi News. Retrieved 6 December 2019.
  15. "Mwai Kibaki's Son Launches OdiBets". Kenyans.com. Archived from the original on 2019-03-27. Retrieved 2019-08-21.
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