Nine Digital

Nine Digital Pty Ltd
Type	Subsidiary
Industry	Media
Founded	1997
Headquarters	Sydney, Australia
Products	Television, Digital, Events
Parent	Nine Entertainment Co.; (2013–present)
Website	www.mi9.com.au

Nine Digital Pty Ltd (formerly Mi9) is an Australian digital media company and subsidiary of Nine Entertainment Co.

History

Mi9 logo used from 2013

Ninemsn was originally formed in 1997 as a joint venture between Microsoft and PBL. The ninemsn website operated as the main website for the Nine Network and MSN in Australia.

The Ninemsn company was renamed Mi9 in 2013, and in October 2013, Microsoft sold its 50% stake in the company to Nine Entertainment.[1] Mi9 was subsequently renamed Nine Digital.

Services

9Honey

Women's network 9Honey was launched as a fashion site in April 2015.[2] Nine subsequently brought together several online brands under the a single women’s network called 9Honey in 2016. This change saw the fashion and beauty website rebranded as 9Style.[3]

9Honey | Binge: a site concerning television, streaming media and literature. It produces book reviews through its Booktopia brand and podcasts including Honey Mums and What the F is for Dinner.
9Honey | Celebrity: an entertainment, pop-culture and celebrity news site.
9Honey | Coach: a health-focused motivational site.
9Honey | Homes: an interior design and home styling site.
9Honey | Kitchen: a culinary site including recipes and cooking tips and stories.
9Honey | Mums: a site aimed at mothers including stories and insights on parenting.
9Honey | Style: a beauty and fashion site formerly branded as simply 9Honey.
9Honey | Travel: a travel and tourism sight including stories and recommendations.
9Honey | You: a female empowerment and inspiration site aimed at assisting women to meet their goals.

9Now

Catch-up service 9Now was launched in 2016, replacing previous catch-up service 9Jumpin.

9Saver

9Saver is a joint-venture with RevTech Media and an online money-saving site.

CarAdvice

CarAdvice is Australia’s largest independent automotive content publisher. Its sister publication is BoatAdvice.

Find a Babysitter

Find a Babysitter is Australia's largest online babysitter website.

Nine.com.au

Formerly a joint venture with Microsoft, website Ninemsn was renamed nine.com.au in 2016.

RSVP

RSVP is an online dating service.

Stan

Stan is a subscription streaming service established in 2015.

References

Fitzsimmons, Caitlin (14 October 2013). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". Business Review Weekly. Retrieved 19 November 2014.
Christensen, Nic (1 April 2015). "Ninemsn overhauls lifestyle offering with 3 new sites Honey, Pickle and Coach". Mumbrella. Retrieved 31 August 2019.
Ward, Miranda (7 November 2016). "Nine unites verticals under 9Honey network umbrella as Helen McCabe seeks better TV and digital integration". Mumbrella. Retrieved 31 August 2019.

External links

Official website

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[1] Fitzsimmons, Caitlin (14 October 2013). "Nine buys out online arm Mi9 ahead of float, ending joint venture with Microsoft". Business Review Weekly. Retrieved 19 November 2014.

[2] Christensen, Nic (1 April 2015). "Ninemsn overhauls lifestyle offering with 3 new sites Honey, Pickle and Coach". Mumbrella. Retrieved 31 August 2019.

[3] Ward, Miranda (7 November 2016). "Nine unites verticals under 9Honey network umbrella as Helen McCabe seeks better TV and digital integration". Mumbrella. Retrieved 31 August 2019.