National Women's Soccer League

After Women's Professional Soccer (WPS) officially folded in April 2012, the United States Soccer Federation (USSF or US Soccer) announced a roundtable for discussion of the future of women's professional soccer in the United States. The meeting, which included representatives from USSF, WPS teams, the W-League (ceased operation in 2015), and the Women's Premier Soccer League (WPSL), was held in June. By November, after much discussion, owners from the Chicago Red Stars, Boston Breakers and US Soccer recruited an additional six teams. Compared to WPS, the teams would intentionally operate at a lower cost structure and manage growth in a sustainable way.[7][8]

In November 2012, it was announced that there would be eight teams in a new women's professional soccer league that was yet to be named at the time of the announcement, with national team players subsidized by the USSF, the Canadian Soccer Association (CSA) and the Mexican Football Federation (FMF). The three federations would pay for the salaries of their national team players (24 from the US, 16 from Canada, and 12 to 16 from Mexico) to aid the teams in creating world-class rosters while staying under the salary cap. The players would be distributed evenly (as possible) among the eight teams in an allocation process. USSF would be hired through a contract to manage aspects of the league. The teams own the league and periodically revisit the Management relationship with US Soccer and/or others.[9]

On November 29, 2012, it was announced that Cheryl Bailey had been named executive director in the new league. Bailey had previously served as general manager of the United States women's national soccer team from 2007 to 2011, which included leading the support staff for the U.S. team during the 2007 and 2011 FIFA Women's World Cups, as well as the 2008 Summer Olympics. During her tenure with the women's national team, she was in charge of all areas of administration including interfacing with clubs, team travel, payroll, and working with FIFA, CONCACAF, and other federations.[10]

Nike, Inc. was selected as league sponsor, providing apparel to all teams as well as the game ball.[11]

The first NWSL game was held on April 13, 2013, as the Portland Thorns visited FC Kansas City, playing to a 1–1 draw in front of a crowd of 6,784 fans at Shawnee Mission District Stadium. Renae Cuellar scored the first goal in league history.[12][13] The 2013 season saw regular-season attendance average of 4,270, with a high of 17,619 on August 4 for Kansas City at Portland.[14][15]

The NWSL became the first U.S. professional women's soccer league to reach nine teams with the addition of Houston Dash, backed by Major League Soccer (MLS) team Houston Dynamos, in 2014; expansion interest, particularly from MLS and USL teams, has continued.[16][17] The third season saw a shortened schedule and some early-season roster instability due to the 2015 FIFA Women's World Cup in Canada, but the World Cup also provided exposure to the NWSL, which was credited with boosting attendance numbers across the league.[16]

The league also became the first professional women's league in the US to play more than three seasons when the league kicked off its fourth season in 2016.[18]

Red Stars

Dash

Louisville

Courage

Pride

Thorns

OL Reign

Sky Blue

Royals

Spirit

Locations of National Women's Soccer League teams.
Current club; Future club

Nine NWSL teams are spread across the United States, with a tenth joining the league in 2021. Each club is allowed a minimum of 20 players on their roster, with a maximum of 22 players (26 including supplemental players) allowed at any time during the season.[19]

Originally, each team's roster included up to three allocated American national team players, up to two allocated Mexico women's national team players, and up to two allocated Canadian national team players via the NWSL Player Allocation and subsequent trades.[20] In addition, each team has four spots each season available for international players; these spots may be traded to other teams.[21] The remaining roster spots must be filled by domestic players from the United States. Teams fill their rosters via a number of drafts and 4–6 discovery player signings.[19] Mexico no longer allocates players to the NWSL, having established its own women's league in 2017, and the numbers of allocated players and international players on each team vary each year due to trades.

Of the nine current teams, four are affiliated with men's Major League Soccer teams, one is affiliated with a men's USL Championship team, one is affiliated with a French Ligue 1 team (as well as its women's counterpart in the Division 1 Féminine),[22] and three are independent.

• Boston Breakers – 2013–2017 (NWSL franchise ceased operations)[26]
• FC Kansas City – 2013–2017 (NWSL membership interest re-acquired by the league and subsequently ceased operations; its player-related assets were transferred to the expansion team Utah Royals FC)[27]
• Western New York Flash – 2013–2016 (NWSL franchise sold and relocated as the North Carolina Courage;[28] organization then played two seasons in the second-division United Women's Soccer[29] before reverting to a youth-only club)

Soon after launch, the league reportedly planned to expand to ten teams for 2014.[30] Potential candidates included groups not accepted as part of the original eight; groups from the Los Angeles area (joint effort from the LA Strikers and Pali Blues)[31] and from Hartford, Connecticut[32] were confirmed failed bids, as was one from the Seattle Sounders Women. There was speculation that the Vancouver Whitecaps Women could be logical candidates especially given the 2015 FIFA Women's World Cup in Canada; however, the Whitecaps cancelled their women's program (except for one U-18 academy team) in December 2012.

During the inaugural season, there were rumors of expansion interest from MLS teams Toronto FC,[33] Vancouver Whitecaps FC,[34] and the New York Red Bulls,[35] as well as confirmed interest from WPSL side the Houston Aces.[36] NWSL team owners hinted that expansion for 2014 was not a question of "if" but "how many".[37][38] Despite this, it was announced during the playoffs that there would be no expansion for the league's second season,[39] though the Red Bulls and Sky Blue FC confirmed that they were in discussions for cooperation.[37][40]

During the first offseason, the Houston Dynamo added their name to the list of MLS teams interested in fielding a women's side, stating that they were "exploring the opportunity" of starting an NWSL side in 2014 or '15[41] and in 2013 they announced the Houston Dash with 2014 as their inaugural season.[42] By early December, NWSL approved a new team run by the Dynamo organization for expansion in 2014,[43] despite their earlier statement that there would be no expansion for the league's second season.

During the second offseason, expansion talk grew rapidly, with three established men's teams (Real Salt Lake of MLS, the Indy Eleven of NASL, and the Pittsburgh Riverhounds of USL Pro) expressing interest in joining NWSL, as well as an unattached group from Atlanta. There was also rumored or suggested interest from three men's teams in California, though none of those groups made official statements. Despite this interest, it was announced in late April 2015 that there would be no expansion for the 2016 season.

However, after the well-publicized success of the US Women's National soccer team, renewed interest in NWSL expansion caused reports from the owners' meeting that "a new team in 2016 has not been ruled out", with potential expansion news to be revealed within a month.[44] Commissioner Jeff Plush said that over a dozen interested groups had contacted the league in the post-World-Cup weeks; MLS team Orlando City SC was one of the first newly interested groups made public.[45][46][47] On October 20, 2015, it was announced that Orlando would be hosting the 10th NWSL team, the Orlando Pride, due to start the 2016 season.[48] At that announcement, the Pride announced that they had hired former U.S. National Women's Team coach Tom Sermanni.

On November 16, 2017, it was announced that Real Salt Lake would expand into the NWSL beginning in the 2018 season. The Salt Lake City team, shortly thereafter unveiled as Utah Royals FC, is officially considered a new franchise that replaced FC Kansas City. There were hopes but no plans for Sporting Kansas City to take over operations of FCKC, but Sporting KC was focused on sustainability with its United Soccer League reserve team, Swope Park Rangers.[49]

The NWSL announced on October 22, 2019 that a team in Louisville, Kentucky would join the league in 2021. The team was originally to be named Proof Louisville FC,[50] but after significant disapproval from fans it was announced that the Proof Louisville FC branding would not necessarily be the final selection, and that the process to determine the team's identity would be restarted.[51] The team will play in Lynn Family Stadium, set to open in 2020 as the new home of Louisville City FC of the USL Championship [52]

As of the most recent 2019 season, the NWSL uses nine primary stadiums, with two teams taking select matches to larger venues in their areas. The highest attendance in the league's history occurred on August 11, 2019 at Providence Park when a sellout crowd of 25,218 watched Portland Thorns FC defeat the visiting North Carolina Courage 2–1.[53] Of the 10 most-attended matches in league history, only one was not at Providence Park: the first-ever home match for the Orlando Pride in 2016.[54]

In each season, teams receive a salary cap that limits their total spending on players. The salaries of allocated players from the United States, Canadian, and (formerly) Mexican national teams are paid by their respective federations instead of their NWSL clubs, and do not count against their club's salary cap.[55]

Non-allocated players, including international players, also have minimum and maximum salary limits. Players allocated by the US and Canadian federations are exempt from these limits. The same applied to allocated Mexican players, but the arrangement between the Mexican federation and the NWSL ended when Mexico established its own women's league in 2017.[56][57][58]

Starting in 2019, the maximum roster size was expanded to 22 and the minimum to 20, with an additional four supplemental spots for players earning minimum salary that do not count against the salary cap.[59] With this change, teams must carry at least 20 players and could carry as many as 26 players at any given time.

The league introduced significant changes to its compensation guidelines before the 2020 season.[60] In addition to a sizable increase in the salary cap and the salary limits for unallocated players, teams now can purchase up to $300,000 in "allocation money" in excess of the salary cap to invest in qualified current or future players; allocation money can be traded.[61] Multi-year contracts (up to three years plus one option year) are now permitted, year-round housing becomes mandatory, and the cap for permitted team assistance has been removed.

All currency amounts are in USD

Active non-allocated players, including unpaid amateur players, announced their formation of a players' association on May 15, 2017, as the first step toward forming a union. Membership is limited to non-allocated players because allocated players are members of their own federation-affiliated labor organizations and negotiate contracts covering NWSL play with their respective national federations instead of the league or clubs.[62][63][64] The association is led by civil rights attorney and former WPS players' union organizer Meghann Burke.[65] The association was legally recognized by the NWSL on November 15, 2018, allowing players to bring formal requests to the league.[66]

On April 18, 2013, NWSL signed a one-year agreement with Fox Sports 2 to televise six regular season games, the semifinal, and championship games.[78]

On May 28, 2014, the NWSL signed a one-year agreement with ESPN to televise nine games of the 2014 NWSL season. The matches included three regular season and three playoff matches on ESPN2, as well as 3 regular season games live-streamed on ESPN3.[79]

On June 30, 2015, the NWSL announced a one-year agreement with Fox Sports once more to cover ten matches. Three regular season and three playoff matches were televised on FS1, and four live-streamed on Fox Sports Go.[80] The agreement was extended into 2016 under another one-year contract, covering three regular season matches and the three playoff matches, once again on FS1.[81]

On February 2, 2017, the NWSL announced a three-year agreement with A&E Networks, in which the Lifetime network broadcast 22 regular-season matches as the NWSL Game of the Week at 4 p.m. Eastern time on Saturday afternoons, as well as three post-season matches. This marked the first time that the NWSL had a weekly broadcast window throughout the entire season. As part of the deal, A&E Networks purchased a 25% equity stake in the NWSL and were granted two seats on the league's board. The company also formed a joint venture with the league known as NWSL Media to oversee the league's marketing and broadcast rights, and Lifetime became a league-wide kit sponsor for all players. This deal marked the first time Lifetime had broadcast sports since the WNBA in the late 1990s and early 2000s.[82][83][84][85][86] Lifetime also streamed the game of the week in the United States via its website, and internationally in the NWSL website and iOS app. The remaining games were initially streamed exclusively by go90 in the United States under a digital rights deal with Verizon Communications, and through the NWSL website internationally.[82]

The quality of the streams through go90 faced criticism, with sportswriters, users, and players and team staff criticizing the service for its inconsistent quality and arguing that the NWSL's growth could be harmed by go90's relative lack of reach and prominence when compared to YouTube.[87][88] The Equalizer noted that the app was prone to crashing, did not have the same wide device support as YouTube,[89] and that the telecasts themselves suffered from their own technical problems (such as poor camera angles and glitches with graphics), but that the streams were good when they worked.[90] On May 19, 2017, the league announced that they would additionally stream games on the NWSL website and app in the U.S. until the technical issues with go90 were rectified.[91]

After Houston Dash player Rachel Daly collapsed on the pitch after a match in Houston, on May 27 – where the heat index was reportedly over 100 degrees Fahrenheit – she was carried off on a stretcher and hospitalized for heat illness. League operations director Amanda Duffy subsequently announced that the NWSL Game of the Week matches, many of which were slated for the hottest parts of the day in humid cities such as Houston, Orlando, and Cary, North Carolina, would be rescheduled to allow for longer hydration breaks. Some Game of the Week matches changed to other venues, and teams not scheduled for television were granted more flexibility in rescheduling kickoffs for player safety. The league also adopted new procedures for addressing heat and rescheduling matches.[92][93]

On June 6, 2018, it was announced that six Game of the Week matches through the remainder of the season would move to evening kickoffs and air on ESPNews (which is owned by a sister venture to A&E Networks), in an effort to ensure the safety of players, as well as improve attendance.[94] Go90 shut down in July 2018; the remaining games not aired on television were moved back to the NWSL website for the remainder of the regular season and playoffs.[95]

On February 20, 2019, the NWSL announced that A&E Networks had pulled out of its broadcasting agreement with the league one season early. A&E's stake in NWSL Media was given back to the league, but Lifetime will remain a kit sponsor. NWSL president Amanda Duffy said the changes would give the league and its teams finer control over its media and sponsorship agreements, and expected to announce a new television rights deal soon. Verizon Media remained the U.S. digital rightsholder to the league, but the streams moved from go90 to the Yahoo! Sports website and apps.[96]

The NWSL did not reach any national television deals before the start of the 2019 season,[97] but after their opening match, the Chicago Red Stars reached their own television deal with the regional sports network NBC Sports Chicago.[98] In July 2019, the NWSL announced that ESPN had acquired a 14-match package for the remainder of the season divided among ESPNews and ESPN2, including the semifinals and championship match.[99]

In October 2019, the NWSL signed the agency Octagon to market its media rights. It was reported that Octagon was pursuing multi-year agreements of at least three years and stronger broadcaster commitments, as to help build an audience and discourage broadcasters from acquiring NWSL rights to ride the coattails of the U.S. national team and the FIFA Women's World Cup, but then "abandon" it afterward.[100]

On March 11, 2020, the NWSL announced that it has entered into a three-year media agreement with CBS Sports and the video game-oriented streaming service Twitch.[101] For the 2020 NWSL season, CBS Sports will broadcast 87 matches (including the playoffs) split between CBS, CBS Sports Network, and CBS All Access in Canada and the United States, with the exact distribution among the channels subject to change, while Twitch will stream an additional 24 matches for free. Twitch will also become the NWSL's international media rights holder and stream all matches outside Canada and the United States for free.[102][103]

On May 27, 2020, the NWSL announced that it will return from the COVID-19 pandemic with the 2020 NWSL Challenge Cup tournament,[104] with all games broadcast live.