Nargis magazine

Nargis (pronounced [NH-AR-GHIS], Azerbaijani “nərgiz” – “narcissus”) is a magazine about fashion, lifestyle, beauty, art, cinema and music, published since 2012[1] in Azerbaijan.

Nargis
September, 2018 cover featuring Donatella Versace
EditorUlviyya Mahmudova
CategoriesFashion, Art
FrequencyMonthly
Total circulation10,000
First issueSeptember 13, 2012 (2012-09-13)
CompanyNargis Publishing House
CountryAzerbaijan
(other countries also available)
Based inBaku
LanguageRussian and other languages
Websitewww.nargismagazine.az

History

The magazine was named in honor of the rector of the Lomonosov Moscow State University Baku Branch, the professor Nargiz Pashayeva, who was on the cover of the first issue. The First Lady of Azerbaijan Mehriban Aliyeva attended the presentation of the first issue, that was held on January 13, 2013. The magazine has printed issue in Russian language and web-version in three languages: Azerbaijani, Russian and English.

Nargis magazine has celebrated its fifth anniversary[2] in Paris within Haute Couture Fashion Week in January 2018. Also, Nargis invited one of the legendary Parisian photo studios – Studio Harcourt. As noted by the sales director of Studio Harcourt Pauline Rust Johnkman, for the first time studio agreed for Nargis to place its logo on the photos along with the name of the magazine. This is the first precedent, because the policy of Studio Harcourt assumes the presence on the pictures only of the studio logo [3].

One of the Nargis publishing house projects is a charity Nargis fund, which was founded in 2012 and started its activity in 2013. “Cold hands-warm heart” charity Christmas fair is being conducted by Nargis Fund since 2013 [4].

A doll created by Tilmann Grawe specially for Nargis, was exhibited at Theatre du Chatelet on November 18, 2014.[5]

International editions

Nargis Magazine was presented in Tbilisi[6] on February 28, 2014. Later that year, Nargis Magazine Georgia was launched on December 22.

The fashion model and organiser of Tbilisi Fashion Week Tako Chkheidze became editor-in-chief of Nargis Georgia magazine and the First Lady of Georgia, Maka Chichua appeared on the cover.

References

  1. "Baku hosts presentation of Nargis magazine", Today.az, retrieved December 14, 2012
  2. Shahla Aghalarova, "Haute Couture Fashion Week marks Nargis magazine's fifth anniversary", AzerTag.az, retrieved January 29, 2018
  3. "Ulviyya Mahmudova and Nargis magazine alongside Monica Bellucci, Vincent Cassel, Naomi Campbell...", azeridaily.com, retrieved January 29, 2018
  4. Laman Ismayilova, "Enjoy magical winter wonderland to support charity", azernews.az, retrieved November 8, 2017
  5. "A doll named 'Nargis' created by designer Tilmann Grawe is displayed..." Getty Images. Retrieved 2019-01-18.
  6. Tsiko Inauri, "NARGIS magazine already available in Georgia", GeorgiaToday.ge, retrieved March 3, 2014
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