NAT Group

Established in 2008 with four buses, New Adventure Travel has now grown to have over 100 buses and coaches in its fleet from May 2020 - with most buses being second-hand from London.

New Adventure Travel purchased Humphrey's Coaches of Pontypridd in 2011, and has since purchased the businesses of VR Travel of Merthyr Tydfil in October 2013[2] and Select Local Bus of Neath in 2015.[3][4]

In February 2018 the business was purchased by ComfortDelGro. Adam Keen of Damory Coaches was appointed Managing Director of New Adventure Travel.[5]

It was confirmed in late 2019 that the business is being progressively rebranded to AdventureTravel - with the coaching side of the business beinng rebranded to AdventureCoachlines.[6]

In May 2020, NAT Group permanently ceased all operational work in mainland Europe due to COVID-19 pandemic, and is now focussing on its United Kingdom bus and coach services.[7]

NAT Group have won various routes in their operation, these include:

• NAT Group initially started bus routes in Cardiff city centre in 2013, operating tendered local services to Cardiff Council - however, when Crossgates Coaches (trading as Veolia Transport Cymru) ceased operation in the Pontypridd area, NAT Group quickly registered these lost routes - them being the 102, 103, 105, 106 and 108

• In August 2014, NAT Group were successful in its bid to operate the Gower Explorer buses, taking over from the former operator First Cymru on 26 October 2014.

• NAT Group also took over the T9 TrawsCymru route from Cardiff to Cardiff Airport from First Cymru.[8] The T9 is run using branded Optare Tempos - but are due to receive Optare MetroCity for an upgrade on the route.
• NAT Group run the TrawsCymru T6 between Swansea bus station and Brecon using branded Optare MetroCitys.

• In April 2016, NAT Group took on the running of the TrawsCymru T1C between Cardiff and Aberystwyth using a branded Mercedes-Benz Tourismo.[9]
• NAT Group run the remaining Rail linc routes - them being the 901 between Blackwood Interchange and Ystrad Mynach railway stationand the 905 between Rhoose Cardiff International Airport railway station and Cardiff Airport. However the 901 is currently being reviewed as part of Caerphilly County Borough Council's budget cut proposals.[10]
• In August 2019, NAT Group was named the operator for five key bus routes in Swansea.[11]
• On 10 June 2020, NAT Group announced it was to start operating the Severn Express. The route is branded as the X7 'TrawsHafren' and operates between Chepstow and Bristol via Cribbs Causeway.[12] The route began on 15 June 2020, taking over from Stagecoach West. It is run with Mercedes-Benz Citaro.[13]
  

  NAT Group took over the Severn Express between Chepstow and Bristol on 15 June 2020. Pictured is the Severn Express under the operation of First West of England.

In May 2015 the company faced criticism for two adverts on the back of its route X1 buses which showed a scantily clad woman and man holding a placard saying "Ride me all day for £3". NAT Group said that the advertising campaign had been a "tongue-in-cheek" effort to target the younger generation and no offence had been intended, but that due to the volume of complaints, it would remove the adverts immediately.[14]

In March 2019, NAT Group was fined £17,550 for buses not running to registered timetables. The company also had 4 buses taken off the road due to them having defects. ComfortDelGro claimed this was due to staff shortages, and the company have since implemented new software with better monitors to make sure routes run the schedule.[15]

2019 saw residents of Thornhill, Cardiff rebel against NAT Group's X8 service.[16] The route has since been amended.

One of the ex-Metroline Alexander Dennis Enviro200's transferred from Metroline - spotted in Southerndown

As of May 2020, NAT Group operated around 140 vehicles out of depots in Cardiff, Pontypridd and Swansea.[17] The bus service fleet mainly consists of second-hand vehicles, either from London operators or their sister company, Metroline.

NAT Group currently, as of May 2020, operate the following vehicles in their bus service fleet:

• 30 Optare MetroCity - mainly new, some purchased from GHA Coaches. Many of these Metrocities are used on TrawsCymru route T6. Unlike other TrawsCymru vehicles in Wales, the TrawsCymru T6 vehicles are not leased from Senedd Cymru – Welsh Parliament but are owned by NAT Group themselves as they are painted and maintained in-house at the group's depot in Swansea.
• 11 Alexander Dennis Enviro200 - mainly new, some transferred from Metroline. One of these Enviro200's are used on TrawsCymru route T6.
• 6 Optare Solo SR - all new to the company
• 5 Optare Tempo - all leased from the Senedd Cymru – Welsh Parliament to operate on TrawsCymru route T9
• 13 MAN Citysmart - all new to the company
• 4 MCV Evolution - all started with other companies, such as Crossgates Coaches
• 14 Mercedes-Benz Citaro - mainly new, some bought from Quality Line
• 1 Scania OmniLink - new to the company in January 2013
• 4 Scania OmniCity - all started with other companies, such as Stagecoach London
• 11 Alexander Dennis Enviro400 - all transferred from Metroline
• 1 Alexander ALX400 - bought from Stagecoach London
• 2 Optare Solo SR (Hybrid) - bought from Reays
• 3 Alexander Dennis Enviro300 - all started with other companies
• 1 Mercedes-Benz Tourismo - new to the company and leased from Senedd Cymru – Welsh Parliament to operate on TrawsCymru route T1C.

NAT Group's headquarters are at Coaster Place in Cardiff. However, the company also operate depots at Taff's Well (Pontypridd) and Swansea.

The group have also previously operated depots at the following locations:

Newport Depot

N4 branded MCV Evolution in Crindau, Newport

NAT Group previously ran a number of commercial services[18] to compete with Newport Bus after NAT Group won their school services, enabling them to run bus routes off the back of them.

List of routes previously operated by NAT Group's Newport depot

Route number	Start	Terminus	Fate of route
45	Abergavenny	Llynwu Estate	Contract lost to Phil Anslow Coaches
60	Newport bus station	Monmouth	Sunday only. Contract lost to Stagecoach South Wales
69	Chepstow	Monmouth	Sunday only. Contract lost to Stagecoach South Wales
74	Newport bus station	Chepstow	Sunday only. Contract lost to Stagecoach South Wales
83	Abergavenny	Monmouth	Sunday only. Contract lost to Stagecoach South Wales
N1	Ringland, Newport	Duffryn	Merged with N4 to create new route X5
N2	Newport bus station	Brynglas	Cancelled
N3	Newport bus station	Allt-yr-yn	Cancelled
N4	Bettws, Newport	Spytty Retail Park	Merged with N1 to create new route X5
N4X	Newport bus station	Spytty Retail Park	Cancelled
N5	Newport bus station	St Julians, Newport	Cancelled upon loss of school contracts
N6	Newport bus station	St Julians, Newport	Cancelled upon loss of school contracts
R2	Newport Retail Park	Risca	Cancelled, now operated by Stagecoach South Wales
R3/R6	Newport bus station	Foxgloves	Cancelled
X5	Cardiff	Ringland, Newport	Cancelled
FIVE	St Mellons	Ringland, Newport	Cancelled
Tesco Free Bus	Newport bus station	Newport Tesco	Cancelled

Subsequently, NAT Group withdrew from Newport and closed its Newport depot. The only NAT Group routes that remain in Newport are the R1 between Newport bus station and Risca, and the Sainsbury's Free Bus - both these routes are run by the groups Cardiff depot. NAT Group announced that they will also be running the popular 'Severn Express' service from 15 June 2020, but under a new name (with that name being TrawsHafren in partnership with TrawsCymru and Monmouthshire County Council) and a new route number - the X7. This route is run with allocated single deckers.[19] The X7 only runs from Chepstow (near Newport) and Bristol via Cribbs Causeway - making this the third route that NAT Group operate in the Newport Area.

Skewen

One of the vehicles, a Dennis Dart, acquired by NAT Group when it purchased Select Local Bus of Neath. NAT Group no longer operate any Dennis Darts in its service fleet.

Following the purchase of Select Local Bus of Neath, NAT Group ran a number of ex-select routes[20] and vehicles from this depot. They operated:

List of routes previously operated by NAT Group's Skewen depot

Route number	Start	Terminus	Fate of route
30	Neath bus station	Birchgrove	Cancelled
41	Neath bus station	Longford	Cancelled
59	Neath bus station	Swansea bus station	Cancelled
156	Swansea bus station	Neath bus station	Cancelled
X6	Neath Victoria Gardens	Swansea bus station	Cancelled

NAT Group has now largely withdrawn from Neath and only provides limited services.

• Company website
• Media related to NAT Group at Wikimedia Commons