My Channel

MyTV is a British television channel which launched in 2010 as My Channel, originally targeted at mainstream audiences.

The channel was originally a joint venture between multi-platform digital television company Enteraction TV (ETV) and trade body All Industry Marketing for fashion, cinema and publicity. On 3 January 2007, the channel changed its name from Eat Cinema to My Channel. During the months prior to this date, the channel had reduced its cinema related content. Until 27 November 2007, the schedule consisted of three old L!VE TV programmes, Lie Detector, The Why Files and Indecent Proposals. These programmes were repeated daily, with no advertisement breaks and no on-screen channel logo.

On 27 November 2007, the channel was acquired by Record Media Group, all content was changed, and an on-screen channel logo added; as of 2011 the channel is controlled by Record TV Network, a UK-based operator and licensee of over 150 channels worldwide.

MyTV is available on Sky channel 191. My Channel swapped EPG numbers with 'Channel TBC' on 14 June 2010. My Channel was previously on EPG number 171.