My Adidas

"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear.[1] Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced by Rick Rubin and Russell Simmons. It led to the first endorsement deal between a musical act and an athletic company, after the band's co-manager, Lyor Cohen, invited Adidas executive Angelo Anastasio to the band's concert at Madison Square Garden on July 19, 1986, where the band instructed the audience to hold up their Adidas apparel during the song.[2] This was followed by the group making a video where they addressed Adidas with an a cappella verse before shouting "Give us a million dollars!"[2] This deal is credited with influencing future endorsement deals between brands and musicians, particularly in hip hop culture.[2]

"My Adidas"
Single by Run–D.M.C.
from the album Raising Hell
B-side"Peter Piper"
ReleasedMay 29, 1986
FormatVinyl, cassette
Recorded1985
Genre
Length2:47
LabelProfile Records
Songwriter(s)Joseph Simmons, Darryl McDaniels
Producer(s)Rick Rubin, Russell Simmons
Run–D.M.C. singles chronology
"Can You Rock It Like This"
(1985)		 "My Adidas"
(1986)		 "Walk This Way"
(1986)

"My Adidas" reached No. 5 on the Hot Black Singles[3] and No. 10 on the Hot Dance Music/Maxi-Singles Sales in 1986, climbed to No. 33 on the Hot Rap Singles chart fourteen years later in 2000. The song appears on the soundtracks for the video games Tony Hawk's Pro Skater 4 and Saints Row: The Third. The track was also mentioned in the song "Dedicated" from the Mariah Carey album Me. I Am Mariah... The Elusive Chanteuse.

Background

"It was a song that was about our sneakers, but it was bigger than just talking about how many pairs of sneakers we had," DMC told MTV News. "It came from the place of people would look at the b-boys, the b-girls and go, 'Oh, those are the people that cause all the problems in here.' And, 'Those young people are nothing but troublemakers and those young people don't know nothing.' So they was judging the book by its cover, without seeing what was inside of it."
— Darryl McDaniels[1]

Track listing

A-side
  1. "My Adidas" – 2:47
  2. "Peter Piper" – 3:25

B-side
  1. "My Adidas" (Instrumental) – 4:10
  2. "Peter Piper" (Instrumental) – 3:15

References
  1. "Run-DMC Recall 'My Adidas' Impact, 25 Years Later". MTV News. Retrieved October 26, 2017.
  2. Warnett, Gary (May 2016). "How Run-DMC Earned Their Adidas Stripes". Mr Porter. Retrieved October 27, 2017.
  3. "Run-D.M.C. - Chart history | Billboard". www.billboard.com. Retrieved June 6, 2017.
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