Momondo

Momondo (stylised momondo) is a travel fare aggregator and travel fare metasearch engine. Momondo also operates a travel information blog, Inspiration. The website is part of the Kayak.com subsidiary of Booking Holdings.

Momondo
Type of site
Subsidiary
Available inEnglish, French, Spanish, German, Italian, Portuguese, Turkish, Swedish, Norwegian, Danish, Russian, Dutch, Czech, Finnish, Polish, Romanian, Ukrainian and Chinese
FoundedSeptember 2006 (2006-09)
HeadquartersCopenhagen, Denmark
OwnerBooking Holdings
Founder(s)Thorvald Stigsen
Key peoplePia Vemmelund, CEO
Tore Pein Jensen, CMO
IndustryTravel
Employees250
URLmomondo.com
momondo.ca
momondo.co.uk
momondo.com.au
momondo.cz
Alexa rank24,095 (As of 2 May 2020)[1]

History

Momondo was developed in Denmark and launched in September 2006.[2]

In March 2011, Cheapflights Media, operator of Cheapflights, a rival online travel agency, acquired momondo.[3][4]

In January 2014, Momondo launched "momondo places", a free city guide with maps.[2]

In July 2014, Momondo launched its "Trip Finder" tool.[5]

In October 2014, Great Hill Partners, a private equity firm, invested £80m for a majority stake in the Momondo Group, the company that owned the Cheapflights and momondo brands, valuing it at £132 million.[6]

In June 2015, momondo launched its "Travel Saver Calendar" tool.[7]

In November 2016, Ryanair extended its conflict with screenscraping websites such as Opodo, CheapOair to momondo.[8]

In July 2017, the Momondo Group, owner of the momondo and Cheapflights brands, was acquired by Booking Holdings for $550 million.[9]

Marketing

In 2016, Momondo launched an ad campaign called "The DNA Journey" in partnership with Ancestry.com. Momondo invited 67 participants from around the world to take a DNA test to find out more about their ancestry. The results were revealed on camera in a group setting, with the video uploaded to YouTube.[10][11]

Awards

In 2010, Travel + Leisure named momondo the best travel website for finding bargain fares.[12]

Momondo was ranked first in Frommer’s list of "The 10 Best Airfare Search Sites".[13]

Momondo received the Best Meta Search Website award in both 2014 and 2015 at the Travolution Awards.[14][15]

References

  1. "Alexa Internet: Momondo.com". Alexa Internet.
  2. "Travel Launch: iPad app momondo places Matches Mood to Destination" (Press release). PR Newswire. 16 January 2014.
  3. Wauters, Robin (29 March 2011). "Cheapflights invests in travel meta-search site Momondo". TechCrunch.
  4. Fox, Linda (12 November 2012). "Momondo name to carry Cheapflights into non-English speaking territories". Phocuswire.
  5. "Momondo Launches Trip Finder to Inspire Curious Travelers with New Adventures" (Press release). Business Wire. 24 July 2014.
  6. "Great Hill Partners Acquires a Majority Stake in Momondo" (Press release). Great Hill Partners. 17 October 2014.
  7. "momondo Launches Travel Saver Calendar to Help Travelers Find Best Deals on Flights and Hotels for Top International Destinations" (Press release). Business Wire. 16 June 2015.
  8. "Ryanair and Momondo fall out over links to fare screenscapers". Phocuswire. 23 November 2016.
  9. "The Priceline Group Completes the Acquisition of Momondo Group" (Press release). PR Newswire. 24 July 2017.
  10. momondo – The DNA Journey. 1 June 2016.
  11. Jardine, Kayla (14 June 2016). "Momondo's new video 'The DNA Journey' has a beautiful message about diversity". The Today Show.
  12. "Best Travel Websites". Travel + Leisure. 1 October 2010.
  13. Bramblett, Reid. "The 10 Best (and Worst) Airfare Search Sites". Frommer's.
  14. Hayhurst, Lee (12 December 2014). "The Travolution Awards 2014 – more reaction and video image montage". Travolution.
  15. "Travolution Awards: Winners revealed!". Travolution. 1 December 2015.
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