Mom's Touch
Mom's Touch (Korean: 맘스터치), is a chicken burger chain based in South Korea. As of 2015, the chain had over 650 retail stores in South Korea.[1] The company's name comes from the thought that their food is made the same way a mother would make for her family.
| Industry | Hamburger |
|---|---|
| Founded | South Korea (1997) |
| Headquarters | Seoul, South Korea |
Number of locations | 650+ stores (2013) |
| Website | momstouch |
Products
Mom's Touch main products are fried chicken wings, chicken burgers, and hamburgers.[2] The fried chicken wings come in a variety of flavors such as spicy, chili pepper, honey, garlic, onion cheese, and curry. The chicken burger types include white garlic, chicken thigh burger, chicken filet burger, ham and cheese, jalapeno chicken burger, Cajun mango burger, and spicy chicken burger. The hamburger types include bulgogi burger, spicy bulgogi burger, and Jr. Burger.[3] Mom's Touch also does not use trans fat oils or monosodium glutamate in their products. Sides available include french fries, Yakimandu, fried shrimp, salads, and chicken wraps.
Advertising
Mom's Touch advertising has predominately relied on comedic television commercials. One commercial shows the small amount of food given by other companies then goes on to show how much bigger Mom's Touch portion sizes are.[4]
They also were seen in some webtoons, notably Lookism, where many restaurants were drawn by Park Tae-jun.
References
- ""레드오션서 길을 찾는다"...토종 패스트푸드점 '맘스터치' 이야기". Chosue Biz. May 2, 2015. Retrieved May 7, 2015.
- "맘스터치". www.momstouch.co.kr. Retrieved July 17, 2016.
- "맘스터치". www.momstouch.co.kr. Retrieved July 17, 2016.
- momstouch LOVE (December 19, 2014), '개념이 필요한 세상, 버거만큼은 개념있게!' 맘스터치 TVCF (15A), retrieved July 17, 2016