A Twosome Place

A Twosome Place (Korean: 투썸플레이스), is a coffeehouse chain based in South Korea and owned by the CJ Foodville of CJ Group. As of 2014, the coffee chain had over 500 retail stores in South Korea.[1][2] The chain expanded its franchise to China in 2011, and has grown to 30 outlets in China as of 2018.[3] On February 1, 2018, A Twosome Place was incorporated into CJ Foodville coffee business.

A Twosome Place
IndustryCoffee shop
FoundedSouth Korea (2002 (2002))
Headquarters
Seoul, South Korea
Number of locations
500+ stores (2014)
Websitewww.twosome.co.kr

Following Starbucks Coffee Korea, A Twosome Place is the second biggest coffee chain in Korea with 910 stores as of 2019.[4]

About

A Twosome Place is a European-style dessert café in which the name implies a place where an individual, lover, friends or companies can enjoy being together. The name refers to the slogan: "A cup of coffee, TWO of us, SOME dessert, PLACE". It offers a wide assortment of premium beverages including coffee and tea and desserts such as mousse, tiramisu, crème brûlée, among others.[5]

History

It started with the launch of the A Twosome Place (투썸플레이스) brand in 2002, and started the franchise business in 2009. In 2010, it achieved 100 chain stores. 2011 opened its first new franchise in China, not in Korea. Twosome Place has had nearly 100 franchises each year and opened its first complex store in Ridu, China's in 2012. In 2016, the company opened the 'Roastery cafe', a flagship store for modern people who can enjoy special coffee and dessert, as well as a place to see the process of roasting beans and making Cold Blew.

At present, it has 1,000 stores in Korea and 45 overseas stores. It ranks No. 1 in profits at Korean franchises except Starbucks.

Spokesperson

Aiming towards the Chinese market, actor Lee Min-ho was contracted as the store's model in 2014.[2][6][7]

References
  1. Jang, Won-soo (December 10, 2014). "'춘추전국' 커피전문점, 블루오션? 레드오션?". Daily Hankook. Retrieved 2015-04-16.
  2. Bin, Kwon Soo (February 28, 2014). "Lee Min Ho Becomes the New Face of Twosome Place". CJ E&M Mwave/Newsen. Archived from the original on April 17, 2015. Retrieved April 16, 2015.
  3. "A Twosome Place seeks rapid expansion in China". m.theinvestor.co.kr. Retrieved 2020-04-08.
  4. Bizwire, Korea. "CJ Group to Sell Coffee Brand for 200 bln Won". Be Korea-savvy. Retrieved 2020-04-08.
  5. Twosome Place (투썸플레이스)
  6. Kim, Sung. 먹는 모습까지 멋진 그대, '절세미남' 전성시대. Hankook Ilbo (in Korean). Retrieved April 16, 2015.
  7. 투썸플레이스 이민호 텀블러 출시…韓 · 中 여심공략. The Korea Herald (in Korean). June 27, 2014. Retrieved April 16, 2015.
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