Miss Vickie's

Miss Vickie's is a Canadian brand of potato chips made by Frito-Lay in the United States and Canada. The chips are kettle cooked and come in a variety of flavours. They are sold in Canada, Europe, and the United States. Bag content size has been shrinking over the years with 220g in 2019. 2020 brings the size down to 200g. While the price per bag has not been reduced to reflect the smaller size change.

Miss Vickies
Product typePotato chips
OwnerPepsiCo
CountryCanada
Introduced1987
MarketsCanada, Europe, and the United States
Websitemissvickies.ca

History

The recipe originated with Vickie and Bill Kerr, at their potato farm in New Lowell, Ontario.[1] The chips saw their debut at the 14th annual Alliston Potato Festival in 1987, gained quick popularity amongst festival attendees and completely sold out. Over the next few years the chips were produced and marketed from Pointe-Claire, Quebec, and became popular throughout all of Canada, holding 1% of the national market.[2]

On February 1, 1993, Miss Vickie's was purchased by Hostess Frito-Lay.[3]

Flavours
  • Miss Vickie's Original Recipe (1987)
  • Miss Vickie's Sea Salt & Malt Vinegar (1987)
  • Miss Vickie's Jalapeño (1998)
  • Miss Vickie's Hand-Picked Jalapeño (1999)
  • Miss Vickie's Country Onion with 3 Cheeses (1999)
  • Miss Vickie's Roasted Garlic & Herb (2001)
  • Miss Vickie's Harvest Onion (2002)
  • Miss Vickie's Sweet Chili & Sour Cream (2003)
  • Miss Vickie's Lime & Black Pepper (2004)
  • Miss Vickie's Smokehouse BBQ (2005)
  • Miss Vickie's Honey & Roasted Garlic (2005) (Discontinued in 2009)
  • Miss Vickie's Roasted Red Pepper Grill (2006)
  • Miss Vickie's Vintage Cheddar & Red Onion (2007)
  • Miss Vickie's Creamy Buttermilk Ranch (2008)
  • Miss Vickie's Unsalted (2008)
  • Miss Vickie's Mesquite BBQ (Discontinued in 2008)
  • Miss Vickie's Rosemary & Basil (2008)
  • Miss Vickie's Crinkle Cut Original (2009)
  • Miss Vickie's Balsamic Vinegar & Sweet Onion (2010)
  • Miss Vickie's Reduced Fat (2014)
  • Miss Vickie's Applewood Smoked BBQ (2015)
  • Miss Vickie's Sour Cream & Caramelized Onion (2016)
  • Miss Vickie's Harvest Cheddar and Herbs (2017)
  • Miss Vickie's Farmhouse White Cheddar (2017)
  • Miss Vickie's Parmesan & Roasted Garlic (2017)
  • Miss Vickie's Sweet Southern BBQ (2018)
  • Miss Vickie's Sour Cream & Herbs (2019)
  • Miss Vickie's Honey Dijon (2019)
  • Miss Vickie's Citrus & Black Peppercorn (2019)

See also

References
  1. Watson, Julie V. (2004). How women make money: inspirational stories and practical advice from successful Canadian entrepreneurs. Dundurn Press. pp. 200–202. ISBN 978-1-55002-493-7.
  2. Kearney, Mark; Randy Ray (2002). "Vickie Kerr: Miss Vickie's Potato Chips". I know that name!: the people behind Canada's best-known brand names from Elizabeth Arden to Walter Zeller. Dundurn Press. pp. 139–141. ISBN 978-1-55002-407-4. Retrieved January 6, 2019.
  3. Staff. "Hostess buys out Vickie". Strategy. Retrieved January 6, 2019.


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