Kurkure

Kurkure is made from rice meal, edible vegetable oil (palm oil), corn meal, gram meal, spices, condiments, salt, sugar, tartaric, milk solids, and E631.

Also, it contains flavour (natural and nature identical flavouring substances).[2]

In 2004, Indian Hindi film actress Juhi Chawla was featured in advertisements for Kurkure.[6] Kurkure was launched in Tamil Media Industry in 2008 with actress Simran as its brand ambassador.[7] In 2012, Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, and Farida Jalal, started to advertise Kurkure.[8] In 2019 Samantha Ruth Prabhu acted in Tamil and Telugu TVCs of Kurkure.[9]

It was also launched in Pakistan in 2007, where it is manufactured by PepsiCo Pakistan, the local division of PepsiCo,[10][11][12] and actresses Ayesha Omer, Hania Amir and Iqra Aziz have featured in its television commercials.[13][14] In November 2006, Frito-Lay announced plans to release Kurkure to American markets sometime in 2007.[15] This decision was made after analysts showed increasing interest in Indian spices in the region.[16] Also, the introduction in other markets with a non-resident Indian population such as the UK.[17] As of 2013, Kurkure is available in Western Canada. As of 2010, Kurkure is available in Eastern Canada.[18]

In July 2018, it was reported that PepsiCo had been granted an order by the Delhi High Court, ordering Facebook, Instagram, Twitter, and YouTube to remove or block various "disparaging and defamatory" posts perpetuating a false rumour that Kurkure products contain plastics. The rumour had frequently been spread via videos depicting the snacks being flammable, even though this is based primarily on their starch content. PepsiCo faced criticism over the move, as it also included the geoblocking of Twitter posts that were clearly satirizing the controversy and order.[19][20][21][22]