Medicina (song)

"Medicina" (English: "Medicine") is a song recorded by Brazilian singer Anitta. It was released as a single on July 20, 2018, through Warner Music.[1] The song was written by Anitta, Mauricio Montaner, Jon Leone, Mario Cáceres and Andy Clay.

"Medicina"
Single by Anitta
LanguageSpanish
English title"Medicine"
ReleasedJuly 20, 2018 (2018-07-20)[1]
FormatDigital download
Recorded2018
GenreReggaeton
Length2:21
LabelWarner Music
Songwriter(s)
Producer(s)Jon Leone
Anitta singles chronology
"Fica Tudo Bem"
(2018)		 "Medicina"
(2018)		 "Perdendo a Mão"
(2018)

Background and release

In 2017, Anitta began expanding her career to Latin America and other markets. That year, she announced a project titled CheckMate, which consisted of releasing a new song a month, in English, Spanish or Portuguese, along with a music video.[2][3] She debuted with the project "Will I See You" produced by Poo Bear, which became her debut single in English as lead artist.[2] In October, she released the single "Is That for Me", a collaboration with Swedish Alesso.[4] For the November release, the singer recorded "Downtown" a collaboration with the Colombian singer J Balvin. The last single of the project was "Vai Malandra", a song daring funk carioca and trap, according to the artist, it would be the coup "checkmate" to complete the project.[5] Early in 2018, Anitta was featured on J Balvin's "Machika" and also released a single on her own titled "Indecente".

On June 20, 2018, with the launch of Instagram's new video platform, Anitta announced she would begin promoting her next single by exposing to the world how is the process of picking up a single. Within the format of a webseries, Anitta began releasing a number of chapters in order to allow fans to witness how the next single was going to be chosen.[6] Anitta was in doubt between "Medicina" and the still unreleased "Veneno" but she ultimately released the first.[7][8] A total of 8 chapters were released and it showcased marketing estrategies, the making of the music videos, interviews with the writers and producers of both tracks and a voting including Warner Music executives, both her national and international teens, as well as other artists such as Alesso, Lele Pons and Rudy Mancuso.

Music video

Official video

Directed by 36 Grados, the accompanying music video premiered on Vevo the same day of the single release.[9] The video was shot during July, 2018, in a total of six different places - Colombia, Hong Kong, India, United States, South Africa and Brazil - and features children from each country dancing to the song[8] Anitta shot her scenes in Colombia on July 2, 2018, and then the rest of the crew traveled to the other countries in order to shoot the rest of the scenes. The final cut of the video was completed two days before official release.

Upon its release, the video gathered 10 million views on its first day.[8]

Spotify video

A music video premiered on Spotify's mobile app on August 10, 2018, on the newly relaunched ¡Viva Latino! playlist, and became her second vertical video to premiere as a Spotify exclusive. The vertical music video features Anitta singing in front of the camera.

Track listing

Digital download[1]

  1. "Medicina" – 2:21

Charts
Chart (2018) Peak
position
Argentina (Argentina Hot 100)[10] 43
Brazil (Billboard Hot 100)[11] 27
Brazil Hot Pop Songs (Billboard)[12] 1
Brazil Streaming (Pro-Música)[13] 4
Chile (Monitor Latino)[14] 18
Colombia (National-Report)[15] 41
Mexico Airplay (Billboard)[16] 27
Portugal (AFP)[17] 15
Portugal Digital Songs (Billboard)[18] 1
US Latin Pop Songs (Billboard)[19] 35
US World Digital Songs (Billboard)[20] 20
Venezuela (National Report)[21] 47

Certifications
Region CertificationCertified units/sales
United States (RIAA)[22] Gold (Latin) 30,000

sales+streaming figures based on certification alone

Credits and personnel
  • Vocals – Anitta
  • Songwriting – Anitta, Mauricio Montaner, Jon Leone, Mario Cáceres and Andy Clay
  • Production – Jon Leone

References
  1. "Medicina – Single by Anitta". iTunes. Retrieved August 3, 2018.
  2. "Anitta Celebrates Poo Bear's Birthday With New Single 'Will I See You'". Billboard.
  3. "Análise: Anitta trava o adversário com o 'xeque-mate' de 'Vai Malandra'". Estadão. Retrieved April 4, 2018.
  4. "Alesso & Anitta Team Up on Alluring New Single 'Is That For Me'". Billboard. Retrieved April 4, 2018.
  5. "Anitta lança Vai Malandra, golpe final do projeto #CheckMate". Billboard Brasil. Archived from the original on February 28, 2019. Retrieved April 4, 2018.
  6. "Anitta grava clipe na Colômbia e faz reality para escolher próximo single: 'Veneno' ou 'Medicina'?". G1 (in Portuguese).
  7. "Escute "Medicina", música escolhida para ser o novo single internacional da Anitta". portalpopline.com.br (in Portuguese). Retrieved 2018-07-20.
  8. ""Medicina", novo clipe de Anitta, passa de 10 milhões de visualizações em 24 horas". UOL (in Portuguese). July 21, 2018. Retrieved August 3, 2018.
  9. "Viva Friday: Best Music Picks of the Week, Including CNCO, Anitta, Becky G & More". Billboard. July 20, 2018. Retrieved August 3, 2018.
  10. "Argentina Hot 100 – Semana del 27 de Octubre del 2018". Billboard Argentina (in Spanish). Retrieved October 24, 2018.
  11. "Billboard Hot 100". Retrieved August 3, 2018.
  12. "Airplay Chart" (in Portuguese). Billboard Brasil. Archived from the original on August 3, 2018. Retrieved August 3, 2018.
  13. "Streaming Chart" (in Portuguese). Pro-Música Brasil. Retrieved 12 January 2018.
  14. "Top 20 Chile - Del 3 al 9 de Septiembre, 2018" (in Spanish). Monitor Latino. Retrieved September 10, 2018.
  15. "Top 100 Colombia – Semana 42 del 2018 – Del 12/10/2018 al 18/10/2018" (in Spanish). National-Report. Archived from the original on October 25, 2018. Retrieved October 25, 2018.
  16. "Chart Search: Mexico Airplay". Billboard. Retrieved August 7, 2018.
  17. "Portuguesecharts.com – Anitta – Medicina". AFP Top 100 Singles. Retrieved August 3, 2018.
  18. "Chart Search: Portugal Digital Songs". Billboard. Retrieved August 9, 2018.
  19. "Anitta Chart History (Latin Pop Songs)". Billboard. Retrieved October 2, 2018.
  20. "Chart Search: World Digital Songs". Billboard. Retrieved August 9, 2018.
  21. "Top Venezuela – Semana 35 2018" (in Spanish). National Report. August 31, 2018. Retrieved August 31, 2018.
  22. "American single certifications – Anita – Medicina". Recording Industry Association of America. Retrieved May 20, 2019. If necessary, click Advanced, then click Format, then select Single, then click Type, then select Latin, then click SEARCH. 
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