Marga Scheide

Margareth "Marga" Scheide (born 15 February 1954 in Amsterdam, Netherlands) is a Dutch singer and former model. She is a member of the girl group Luv'. Alongside Patty Brard and José Hoebee, she scored a string of international hit songs such as "You're the Greatest Lover", "Trojan Horse", "Casanova" and "Ooh, Yes I Do". She was the only Luv' singer to be involved in all the incarnations of the group.

Marga Scheide
Marga Schiede in 1979
Background information
Birth nameMargareth Scheide
Born (1954-02-15) 15 February 1954
Amsterdam, Netherlands
OriginNetherlands
GenresPop
Occupation(s)Singer, former model
InstrumentsSinging
Years active1977-present
LabelsPolydor, Carrere
Associated actsLuv', Patty Brard, José Hoebee

The formation went through line-up changes and the original singers reunited several times. In 2016, Marga, José and Ria Thielsch (who already replaced Patty in 1980) decided to relaunch Luv'. In July 2017, the ladies celebrated their 40th anniversary.[1] Currently they tour the gay and nostalgia circuit in the Netherlands and Flanders.

Pre Luv' career

Scheide started her career as a model in her homeland in the early 1970s. Scheide often appeared on the covers of Dutch various artist hit compilations. She also took part in several beauty contests (Miss Holland 1972,[2] 1973,[3] 1977, Miss Young International 1973,[4] Unofficial Miss Europe 1975 pageant). Moreover, Scheide participated in several advertising campaigns including lemonade SiSi, "bintje" (a potato variety), Quick Tanning and Yamaha motorcycles.[5] In 1976, she was cast as a member of a girl group (Luv') created by two record producers, Hans van Hemert and Piet Souer.

The Luv' years

From 1977 to 1981, Luv' (Marga Scheide, Patty Brard (replaced in August 1980 by Ria Thielsch) and José Hoebee) scored a string of hit records in a large part of Continental Europe (Benelux, Germany, Switzerland, Austria, Denmark, Finland, France,) as well as South Africa, Zimbabwe, Australia, New Zealand and Mexico. In March 1981, the group disbanded.

Eight years later, Scheide formed a new version of Luv' with two other vocalists (Diana van Berlo and Michelle Gold). This new line-up only scored a minor hit ("Welcome to my Party") on the Dutch Top 40 in the autumn of 1989 and never became as successful as the original trio. In the summer of 1990, Michelle Gold was replaced by Carina Lemoine. In 1992, the formation broke up again.

The original Luv' singers reunited twice (in 1993-1996 and in 2005–2012). In March 2016, Scheide, Hoebee and Thielsch announced another comeback of Luv' in De Telegraaf.[6]

Musical career without Luv'

In 1982, Scheide was the lead member of another short-lived girl group Marga & Deuce with two twin sisters Clari and Anja Horsmeier who recorded an unsuccessful single ("One, Two, Three... Bananas"). Then, a solo single was released ("Love Symphony"), a medley of The Supremes that flopped, even though it was broadcast on Black American radio stations.[7]

In 1984-1985, she participated in a TV musical for children based on ABBA's songs and performed in Dutch : Abbacadabra. Hoebee was also part of the cast of this show.

In 1992, alongside the singer Lisa Boray, Marga was briefly involved in another musical: Rockstar.

Discography

Singles
  • "One, Two, Three...Bananas" (Marga & Deuce, Polydor, 1982)
  • "Love Symphony" (Carrere, 1983)
  • "Wij Zijn Vrij" (Abbacadabra, Indisc, 1984)
  • "Love Again" (Boni, 1985)
  • "I'll Sing You A Song (He Ho)" (Dureco, 1986)

Albums
  • Abbacadabra[8] (Indisc, 1984)

Participation in Patty's Fort, Sterren Dansen Op Het IJs and Komen Eten

Scheide was the candidate on TV programs featuring Dutch celebrities.

  • In 2004, she was filmed as she had a health cure in Ibiza on Patty's Fort (a reality show conceived by Patty Brard on Yorin).
  • In 2006, she was a contestant in the Dutch version of Skating with Celebrities (Sterren Dansen Op Het IJs) on SBS 6. This show pairs six champion figure skaters with six celebrities who have various degrees of ice skill. Each team is composed of one man and one woman and has to demonstrate a specific figure skating skill. Scheide was eliminated from the competition after the third competition.
  • In 2011, she took part in Komen Eten (the Dutch version of Come Dine with Me).[9]

Entrepreneur

In 1989, she trademarked the name Luv'. This decision is valid in Benelux until November 2019.[10] In addition to her career in entertainment, she was involved in several businesses. In the mid-1980s, she was temporarily the owner of a souvenir shop (Dutchy Souvenirs) in Utrecht's Holiday Inn. She later ran another short-lived company to export make-up to East Europe. In 2001, Scheide launched with Jacques Zwart an online music store (Selectcd.nl). In 2004, she supervised a website which specialised in Dutch celebrities merchandising (Selectidols.com). By 2007, Scheide's companies were dissolved.

Personal life

Between 1980 and 1984,Scheide was the partner of John de Mol, Endemol's founder. Then, she had a relationship for nineteen years (1984–2003) with Jacques Zwart who produced her solo recordings and the Sincerely Yours album of Luv'. In the Spring of 2003, Zwart died of a heart attack in Ibiza. Since 2005, Scheide has been living with Michiel Gunning (who was active in the music business and the youth press in the 1970s and 1980s).[11]

References
  1. "'Te naïef om miljonair te worden'". Telegraaf.nl. Archived from the original on 21 August 2017. Retrieved 28 August 2018.
  2. Details about the Miss Holland pageant Archived 2009-12-22 at the Wayback Machine
  3. "Details about the Miss Holland 1973 TV show with Marga's participation". Zoeken.beeldengeluid.nl. Retrieved 28 August 2018.
  4. Details about the Miss Young International pageant Archived 2009-05-02 at the Wayback Machine
  5. "All About LUV' (past, present, future and more): My Man: 40th anniversary of Luv's debut single". Luvgirlgroup.blogspot.com. 11 June 2017. Retrieved 28 August 2018.
  6. "Archived copy". Archived from the original on 2016-05-21. Retrieved 2017-10-31.CS1 maint: archived copy as title (link)
  7. Since Scheide did not appear on the cover and performed a medley of Motown songs, many believed that she was a black singer.
  8. Scheide sang a solo track ("De kokende spoken show"), a duet with Benny Neyman ("Geef die banden terug") and two songs with the Abbacadabra troupe ("Laat het feest beginnen" and "Wij Zijn Vrij").
  9. "Archived copy". Archived from the original on 2017-11-07. Retrieved 2017-10-31.CS1 maint: archived copy as title (link)
  10. "Benelux merk". Register.boip.int. Retrieved 28 August 2018.
  11. Ralph (15 August 2017). "All About LUV' (past, present, future and more): Michiel Gunning's artistic past". Luvgirlgroup.blogspot.com. Retrieved 28 August 2018.
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