Mad Heidi

Mad Heidi is an upcoming English-language Swiss/Finnish film directed by Johannes Hartmann and produced by Tero Kaukomaa and Valentin Greutert. The film stars Jessy Moravec in the title role.[1] Dubbed as the "World's First Swissploitation Movie", it is a parody of the Swiss children's storybook character Heidi, set in a dystopian Switzerland.[2]

Mad Heidi
Directed byJohannes Hartmann
Produced by
Starring
  • Jessy Moravec[1]
  • Max Rüdlinger
  • Davis Kwame
  • Werner Biermeier
  • Bharathi Mayandi
  • Franaszek
  • Luc Müller
  • Manfred Liechti
Music by
  • Collin Hegna
  • Federale
CinematographyEric Lehner
Production
companies
Country
  • Switzerland
  • Finland
LanguageEnglish

The film is currently being crowdfunded through its official website, with a target budget of US$1 million and a projected release date of 2020.[3][4]

Plot

In the near future, where the world is torn apart by war and Switzerland has sealed itself off as an island haven for the wealthy, Heidi wages a one-woman war against the cheese magnate who rules the country with an iron fist.

Cast
  • Jessy Moravec as Heidi[1]
  • Max Rüdlinger
  • Davis Kwame
  • Werner Biermeier
  • Bharathi Mayandi
  • Luc Müller
  • Manfred Liechti

Production

The film's website and crowdfunding campaign went online in 25 September 2018, with the initial goal of US$30,000 raised within the first five days. The campaign is currently tracking its third goal of US$150,000 until 30 June 2019.[3][4][5]

Filming

Filming began in the fall of 2019.[3][4]

Marketing

The production team spent three days shooting the first promo teaser in August 2017.[6] The teaser was uploaded to YouTube on 24 September 2018.[7]

In April 2019, one of the film's screenwriters was dismissed from his day job as a civilian employee at the security department of Zurich Airport Police after supervisors thought the violent nature of the film was unsuitable and he had not asked permission to take a second job.[8][9]

References
  1. "Filmography". Jessy Moravec. Retrieved 4 January 2019.
  2. Rodriguez, Luke (25 September 2018). "Death by Chocolate? Mad Heidi is the World's First Swissploitation Movie". Modern Horror. Retrieved 2 November 2018.
  3. Mitchell, Wendy (2 October 2018). "Iron Sky producer planning Swiss genre film 'Mad Heidi'". Screendaily. Retrieved 2 November 2018.
  4. Brown, Todd (25 September 2018). "Switzerland Brings The Splatter With 'Swissploitation' Film MAD HEIDI". Screen Anarchy. Retrieved 2 November 2018.
  5. "100K Heidi Bonds". Mad Heidi Store. Retrieved 13 May 2019.
  6. "Shooting the first teaser". Mad Heidi. 14 August 2017. Retrieved 2 November 2018.
  7. "MAD HEIDI Swissploitation Teaser Trailer". Swissploitation Films via YouTube. 24 September 2018. Retrieved 2 November 2018.
  8. "Heidi vs. The State – Donate now!". Mad Heidi Store. Retrieved 6 April 2019.
  9. "Zurich police dismiss employee for taking part in 'Swissploitation' horror film". The Local Switzerland. 5 April 2019. Retrieved 6 April 2019.
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