M-Azing

M-Azing is a candy bar manufactured by Mars, Incorporated. M-Azing is a milk chocolate candy bar with M&M's Minis chocolate candies inside. It has been available in crunchy and peanut butter flavors, in singles and miniatures varieties.

M-Azing
Wrapper of an M-Azing bar.
Product typeCandy
OwnerMars, Incorporated
CountryUnited States
IntroducedDecember 15, 2004 (2004-12-15)

History

The product was originally introduced in Singles and Funsize formats in 2004. In 2005, a Minis format was launched. In 2006, the company discontinued all but the Crunchy Singles variety of the candy bar, and now has a "Now with better taste" sticker on it. Mars, Incorporated stated that they planned to rebrand the bar in 2008, but this did not happen.[1]

In 2013, M-Azing was relaunched under the name M&M'S Chocolate Bar.[2]

Ad campaign

The advertisements for M-Azing bars included people doing amazing things such as a man balancing a washing machine on his teeth.

See also

References
  1. "Mars to Scale Back M-Azing Brand". Hills Creative Arts Pte Ltd. October 27, 2006. Archived from the original on January 14, 2009.
  2. "New M&M's Chocoleate Bars". Mars, Incorporated.
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