Likey

"Likey" (stylized in all caps) is a song recorded by South Korean girl group Twice. It was released by JYP Entertainment on October 30, 2017, as the lead single from their first studio album Twicetagram.

"Likey"
Kronos remix artwork
Single by Twice
from the album Twicetagram
ReleasedOctober 30, 2017
FormatDigital download
Genre
Length3:28
LabelJYP
Songwriter(s)
Producer(s)Rado
Twice singles chronology
"One More Time"
(2017)		 "Likey"
(2017)		 "Heart Shaker"
(2017)
Music video
"Likey" on YouTube

Background and release

Twice's comeback with their first full-length album, along with the lead single "Likey", was officially announced on October 16, 2017.[2][3] The two music video teasers for the song were uploaded online on October 28.[4][5] "Likey" and its music video was released on the 30th as a digital download on various music sites.[6]

Composition

"Likey" was composed by Black Eyed Pilseung and Jeon Gun. It was Twice's fourth collaboration with Black Eyed Pilseung, after their hit singles "Like Ooh-Ahh", "Cheer Up" and "TT".[8]

The future electropop song opens with a synth-driven intro, and continues with children cheering, trumpeting horns, old-school synthesizer samples throughout the track.[1][6] Lyrically, it is about the agony of trying to elicit a social-media "like" from a crush, as well as the struggle of maintaining a beautiful social media image.[9][10]

Music video

Produced by Naive Creative Production for JYP Entertainment, the music video of "Likey" was directed by Kim Young-jo and Yoo Seung-woo. It was uploaded on October 30, 2017 at the official YouTube channel of JYP Entertainment.[11]

The music video was entirely filmed in Vancouver, British Columbia, Canada in early September 2017, showcasing some of the most iconic areas in the region.[12][13][14] It was featured in CTV News Vancouver—stating that the video is expected to boost tourism of the city.[10] Some parts of it were personally filmed by Twice leader Jihyo.[15]

Twice performing "Likey" in the 2017 Melon Music Awards in December 2017

Early on in the video, Twice is seen clowning around at the Sunset Beach roller hockey rink with views of the ocean and Granville Island behind them. They also gather in a gelato shop called Ocean Rock Cafe on Marine Drive in White Rock. Backdrops for the dance routine include Gastown alley and Maple Tree Square, Alley Oop (the colourful downtown backlane between Granville Street and Seymour streets) and Stanley Park's Hallelujah Point. In the mix, it also features the Gastown Steam Clock, Angel Hand-Painted Fashions store, White Rock Pier, Steveston's Marine Garage and the SkyTrain while riding an old Mark I train.[9][14][16][17]

On December 3, 2017, it set a new record of the fastest K-pop girl group music video to reach 100 million views on YouTube within 33 days.[18][19] It surpassed 300 million views in September 2018.[20]

Commercial performance

"Likey" debuted at number 1 and 2 on Gaon's Digital Chart and Billboard Japan Hot 100, respectively.[21][22] It charted on top spot of Billboard charts' World Digital Song Sales and Kpop Hot 100 for two consecutive weeks.[23][24] It also topped Billboard Japan's Hot Buzz Song for four consecutive weeks.[25]

"Likey" surpassed 100 million streams in February 2019 and 2,500,000 downloads in March 2020 on Gaon Music Chart.[26][27]

In April 2020, "Likey" earned Silver streaming certification for surpassing 30 million streams on Oricon Streaming Singles Chart from the Recording Industry Association of Japan (RIAJ).[28][29]

Japanese version

Twice's second compilation album #Twice2, released on March 6, 2019, includes both Korean and Japanese-language versions of "Likey". The Japanese lyrics were written by Mayu Wakisaka.[30] "Likey (Japanese ver.)" was pre-released on January 10 as a digital single, along with an accompanying music video.[31][32]

Charts

Certifications
Region CertificationCertified units/sales
Streaming
Japan (RIAJ)[28] Silver 30,000,000^

^shipments figures based on certification alone

Accolades
Year Award Category Result Ref.
2018 7th Gaon Chart Music Awards Song of the Year – October Nominated [38]

Music program awards
Program Date Ref.
Show Champion (MBC Music) November 8, 2017 [39]
M Countdown (Mnet) November 9, 2017 [40]
November 16, 2017 [41]
Music Bank (KBS) November 10, 2017 [42]
Show! Music Core (MBC) November 11, 2017 [43]
Inkigayo (SBS) November 12, 2017 [44]
November 19, 2017 [45]
November 26, 2017 [46]

See also

References
  1. Herman, Tamar. "TWICE Introduces New Single 'Likey' & 'Twicetagram' Album: Exclusive". Billboard. Billboard. Retrieved November 12, 2017.
  2. Yoon, Min-sik. "Twice to release 1st full-length album". Kpop Herald. Herald Corporation. Retrieved November 12, 2017.
  3. "Girl group TWICE to drop 1st full-length album this month". Yonhap News. Yonhap News Agency. Retrieved November 12, 2017.
  4. Jeong, Hee-yeon. "트와이스 '라이키' 베일 벗었다…9인9색 러블리 매력". Naver (in Korean). Sports DongA. Retrieved November 12, 2017.
  5. "컴백 하루 앞둔 트와이스, 타이틀곡 '라이키'는 어떤 곡?". Naver (in Korean). Seoul Sinmun TV. Retrieved November 12, 2017.
  6. Benjamin, Jeff. "GIVE ALL YOUR LIKES TO TWICE'S NEW 'LIKEY' VIDEO & ALBUM". Fuse. Fuse, LLC. Retrieved November 12, 2017.
  7. Kim, Jae-heun. "TWICE may revive hallyu boom in Japan". Korea Times. The Korea Times. Retrieved November 14, 2017.
  8. Jeong, Ji-won. ""트와이스 위한 히든트랙"…블아필, 1년만 'Likey' 지원사격". Naver (in Korean). Osen. Retrieved November 12, 2017.
  9. Takeuchi, Craig. "K-pop group Twice releases music video "Likey" starring...Vancouver". Straight. The Georgia Straight. Retrieved November 12, 2017.
  10. Takeuchi, Craig. "New K-pop song 'Likey' bringing Vancouver fresh wave of international attention". CTV News. Bell Media. Retrieved November 12, 2017.
  11. "TWICE "LIKEY" M/V". Tumblr. Naive Creative Production, JYP Entertainment. Retrieved May 10, 2018.
  12. Jeong, Joon-hwa. "[단독] 트와이스, 캐나다에서 신곡 M/V 촬영..컴백 임박". Naver (in Korean). Sports Chosun. Retrieved November 12, 2017.
  13. Nair, Roshini. "Is Vancouver the new Gangnam? Korean pop video filmed in Vancouver gets millions of views upon debut". CBC News. CBC/Radio-Canada. Retrieved November 12, 2017.
  14. "Famous K-pop group Twice's 'Likey' music video is filmed in Vancouver". Daily Hive. Buzz Connected Media Inc. Retrieved November 12, 2017.
  15. [MV Commentary] TWICE(트와이스) - LIKEY 뮤비코멘터리. YouTube (in Korean). Mnet. November 16, 2017. Event occurs at 6:36. Retrieved November 29, 2017.
  16. "EIGHT VANCOUVER LOCATIONS YOU CAN VISIT FROM K-POP'S "LIKEY" VIDEO". Inside Vancouver. Inside Vancouver. Retrieved November 12, 2017.
  17. Hopper, Tristin. "South Korea's newest pop hit features a video filmed entirely in Vancouver". National Post. Postmedia Network Inc. Retrieved November 12, 2017.
  18. Hong, Se-young. "트와이스 '라이키' MV, K팝 걸그룹 사상 최단기 1억뷰 돌파 [공식입장]". Naver (in Korean). Sports DongA. Retrieved December 3, 2017.
  19. "TWICE's 'Likey' music video gets 100 mln hits on Youtube". Yonhap News. Yonhap News Agency. Retrieved December 3, 2017.
  20. "Twice's 'Likey' surpasses 300 million views". Korea JoongAng Daily. September 17, 2018. Retrieved September 17, 2018.
  21. "2017년 44주차 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Retrieved November 12, 2017.
  22. "Billboard Japan Hot 100 (2017/11/13 付け)". Billboard Japan (in Japanese). Retrieved November 9, 2017.
  23. "Likey" on Billboard World Digital Song Sales Chart:
  24. "Likey" on Billboard Kpop Hot 100 Chart:
  25. "【ビルボード HOT BUZZ SONG】TWICE「LIKEY」が4度目の首位、 防弾少年団「MIC Drop」はツイート首位で6位に浮上". Billboard Japan (in Japanese). Billboard Japan. Retrieved December 4, 2017.
  26. Daniel, C. (February 26, 2019). "GAON′s 관찰노트" [Gaon's Observation Notes]. Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on October 5, 2019. Retrieved February 26, 2019.
  27. "GAON′s 관찰노트" [Gaon's Observation Notes]. Gaon Music Chart (in Korean). Korea Music Content Association. March 18, 2020. Archived from the original on March 19, 2020. Retrieved March 19, 2020.
  28. "Japanese single streaming certifications – Twice – Likey" (in Japanese). Recording Industry Association of Japan. Retrieved May 29, 2020. Select 2020年4月 on the drop-down menu
  29. "【深ヨミ】Sexy Zone作品が12作ランクイン シングルセールスの現在". Billboard Japan (in Japanese). Retrieved May 31, 2020.
  30. "LIKEY - Japanese ver". KKBox. Retrieved January 15, 2019.
  31. "TWICE、ベストアルバムの第2弾『#TWICE2』リリース＆ドームツアーのタイトル決定". Billboard Japan (in Japanese). January 10, 2019. Retrieved January 11, 2019.
  32. "LIKEY -Japanese ver.-". Line Music. Retrieved March 6, 2019.
  33. "BillboardPH Hot 100 – November 20". Billboard Philippines. Algo-Rhythm Communications Inc. Archived from the original on December 1, 2017. Retrieved June 28, 2018.
  34. "BillboardPH K-Pop Top 5 – November 24". Billboard Philippines. Algo-Rhythm Communications Inc. Archived from the original on December 19, 2017. Retrieved June 28, 2018.
  35. "2017년 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Retrieved January 13, 2018.
  36. "2018 Year-End Rankings". Billboard Japan (in Japanese). Retrieved December 23, 2018.
  37. "2018년 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Retrieved January 11, 2019.
  38. "올해의 가수 (음원) 후보자" [Artist of the Year (Song) nominees]. 7th Gaon Chart Music Awards 2017 (in Korean). KMCA. Archived from the original on February 16, 2018. Retrieved February 16, 2018.
  39. Yoon, Jeong-mi. "'쇼챔피언' 대세 트와이스 '라이키'로 1위 등극 "더 열심히 하겠다"". Naver (in Korean). News1 Korea. Retrieved November 12, 2017.
  40. Shin, So-won. "'엠카' 트와이스, 컴백하자마자 1위 "모모 생일축하"". Naver (in Korean). My Daily. Retrieved November 12, 2017.
  41. Jo, Yeon-eul. "[★밤TView]'엠카' MAMA 특집..트와이스, 세븐틴 꺾고 1위". Naver (in Korean). Star News. Retrieved November 16, 2017.
  42. Park, So-young. "'뮤직뱅크' 트와이스, 1위..슈주·블락비·세븐틴 컴백러시 [종합]". Naver (in Korean). Osen. Retrieved November 12, 2017.
  43. Eun-woo, Xiyeon. "'쇼! 음악중심'트와이스, 슈주·블락비·세븐틴 컴백러시 [종합]". Naver (in Korean). Osen. Retrieved November 12, 2017.
  44. Lee, Ho-yeon. "'인기가요' 트와이스, 음방 올킬 4관왕…10팀 컴백러쉬 (종합)". Naver (in Korean). Herald Pop. Retrieved November 12, 2017.
  45. Kim, Mi-ri. "'인기가요' 트와이스, 2주 연속 1위+6관왕…워너원·레드벨벳 등 컴백(종합)". Naver (in Korean). My Daily. Retrieved November 19, 2017.
  46. Kim, Joo-ae. "[종합] '인기가요' 트와이스, 5연속 트리플크라운…카드·펜타곤 컴백". Naver (in Korean). Xports News. Retrieved November 26, 2017.

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