Let's Do It 2008

Let's do it 2008 (Estonian: Teeme ära 2008) is the largest campaign to activate civic society in Estonia since the Singing Revolution in 1988. Let's Do It! World is a global campaign for cleaning all countries that grew out of Let's do it 2008.

Over 50000 people, or approximately 4% of the population of 1.3 million, participated in the cleanup of the forests and countryside, which would be proportionally equal to 15.3 million people in the United States, or 57 million people in India. Momentum for the event was built up with a media campaign from October 2007 to April 2008. The action was carried out during one day on 3 May 2008. More than 10000 tons of garbage were removed from the country's forest in about 5 hours for less than 500000 euros. Under normal circumstances it would have taken the government 3 years and 22.5 million euros to accomplish a similar feat.

Organizers

The initial team was:

The group met at 29 August 2007 as recorded in the first protocol.

Other people of the main team:

  • Ahti Heinla
  • Eva Truuverk
  • Tiina Urm
  • Anneli Ohvril
  • Jüri-Ott Salm

Spreading the model
  • Since then Latvia has organized a similar event nation-wide every year (Latvian: Lielā talka) since September 2008, when 40000 volunteers participated. Lithuania and Latvia organized larger scale events in April 2009 with 150000 volunteers.
  • The international cleanup action was announced in March 2009 and the city of Bengaluru (Bangalore) in India organized a similar event on 16 August 2009.
  • On 17 April 2010 a similar event was organized in Slovenia - Let's Clean Slovenia in One Day! (Očistimo slovenijo v enem dnevu) with 12% of population participating (250000 volunteers).
  • In 2010 it was planned by Portugal (20 March), Romania (September), Latvia, Lithuania, Estonia, Moldova, Italy, France, the cities of Delhi and Kyiv and some other Ukrainian towns.

In 2012, this led to the international organization “Let's Do It! World", the creation of a unified World Cleanup Day program, and the inaugural World CleanUp Day event in 2018.

In 2017, the United States held their first National Cleanup Day and joined with "Let's Do It! World”.

See also

National teams

News and videos
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